CRM Executive

24 hours ago

Chennai, Tamil Nadu, India Frokme Full time ₹ 2,40,000 - ₹ 3,60,000 per year

Senior Executive – CRM

Location: Tambaram, Chennai

Full-time | On-site

About the Role

We are seeking a Senior Executive – CRM for our client, responsible for managing customer relationship support activities, building strong customer connections, and driving brand engagement. The ideal candidate will analyze customer behavior and deliver actionable insights to enhance loyalty and retention.

Key Responsibilities

Functional:

  • Execute CRM campaigns and coordinate with the Capillary team
  • Analyze customer behavior and value delivery
  • Prepare ad-hoc reports using Insights+ (CRM KPI, Campaign Reports, New vs Existing Reports)
  • Manage SMS campaigns via Engage+, including SMS credits, POs, and retainer charges
  • Maintain and manage customer-level and transaction-level databases through FTP (birthdays, anniversaries, tele-calling, top customers)
  • Analyze customer data to generate insights and develop targeted CRM programs
  • Manage Capillary coupons (promo GVs, DVS, birthday, anniversary) and DVS campaigns (NSO, Retention, Earn & Burn)
  • Execute points campaigns (e.g., 2X, 4X) and track liability reports (issuance/redemption)

Organizational:

  • Adhere to service level agreements (SLAs) and internal processes

Qualifications & Skills

  • Bachelor's degree (preferred in Marketing, Business, or related field)
  • 2–4 years of experience in CRM or Marketing Analytics
  • Hands-on experience with Capillary CRM is highly preferred
  • Strong analytical and reporting skills
  • Proficiency in Excel and CRM tools
  • Good communication and coordination skills

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Work Location: In person

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