Head Digital Marketing

2 weeks ago

Delhi NCR New Delhi, India HR Central Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Hi,

Greetings for HR Central.

Role Overview

We are seeking a Director Performance Marketing to set up, lead, and run the Performance Marketing vertical for our client. The role requires a strategic leader with hands-on experience in driving performance campaigns, business development, and managing P&L responsibilities.

Key Responsibilities

  • Establish, lead, and scale the Performance Marketing/ Digital Marketing vertical.
  • Drive end-to-end business development, from lead generation to client onboarding.
  • Own P&L for the performance marketing vertical, ensuring revenue and margin targets are met.
  • Plan, execute, and optimize performance-driven campaigns across multiple channels.
  • Analyze marketing data to understand campaign performance, customer behavior, and market trends.
  • Work with tools and platforms such as Google Analytics, Adobe Analytics, PPC, SEM, Bing Ads, Ad copywriting, HubSpot, etc.
  • Collaborate with internal teams and vendors to ensure seamless execution of campaigns.
  • Initially an Individual Contributor (IC) role with the opportunity to build and lead a team over time.
  • Preferably from an agency background with hands-on campaign management experience.

Key Skills & Requirements

  • Minimum 10 years of marketing experience with a focus on performance marketing.
  • Proven track record in handling high-revenue campaigns and delivering measurable ROI.
  • Strong business development skills with experience managing client relationships.
  • Hands-on experience in campaign setup, optimization, and performance tracking.
  • Proficiency in marketing analytics, campaign reporting, and data-driven decision making.
  • Excellent knowledge of digital marketing platforms and tools.
  • Strong leadership, stakeholder management, and team collaboration skills.

Interested candidates submit your resume on -

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