Head Of Digital Marketing

3 weeks ago

New Delhi, India Hirring.com Full time

Job Title: Head of Digital MarketingLocation: Noida (On-site)Experience Required: 7+ yearsIndustry Preference: Startup experience must; experience in staffing & recruitment industry preferredAbout the RoleWe are looking for an experienced Head of Digital Marketing to lead our overall digital strategy and growth initiatives. The ideal candidate should have hands-on experience in performance marketing, organic growth, and brand building — particularly in a fast-paced startup environment. Experience in the recruitment and staffing domain will be an added advantage.Key Responsibilities- Develop and implement the overall digital marketing strategy aligned with business goals. - Plan and execute performance marketing campaigns across platforms like Meta (Facebook, Instagram), Google Ads, and LinkedIn Ads. - Drive organic reach and engagement through SEO, content marketing, and social media optimization. - Manage and lead the digital marketing team — ensuring high performance, collaboration, and creative output. - Oversee the company’s online presence and ensure consistent brand messaging across all digital channels. - Create and manage lead generation campaigns using tools like email automation, landing pages, and CRM systems. - Monitor campaign performance metrics, analyze data, and prepare reports with insights and recommendations. - Work closely with the sales and operations team to align marketing initiatives with recruitment and client acquisition goals. - Identify new digital trends, tools, and growth hacks suitable for the staffing and recruitment domain.Requirements- 7+ years of hands-on experience in digital marketing, preferably in startups. - Proven success in performance marketing, SEO/SEM, and lead generation. - Strong understanding of Meta Ads, Google Ads, LinkedIn Campaigns, and email marketing tools. - Experience in managing and mentoring a marketing team. - Analytical mindset with experience using tools like Google Analytics, Search Console, HubSpot, or similar. - Excellent communication, leadership, and project management skills. - Knowledge of the staffing and recruitment industry will be a plus.Good to Have- Exposure to marketing automation and CRM platforms. - Creative ideas for inbound marketing and content strategy. - Hands-on experience in building brand presence from scratch.

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