Digital Marketing Head

1 week ago

Delhi NCR New Delhi, India Marg ERP Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We are hiring a Digital Marketing Head for our company Marg ERP Ltd.

Website:

Employee Strength: 500+ Employees

About Company:

Guinness World Record Holder 2020, India's No.1 Inventory & Accounting Software for GST Billing with Digital Payments & innovative Mobile Apps for Salesman & Customers. Marg ERP Ltd is the leading provider of integrated business application software for Micro, Small and Midsize Businesses. Based on our best-of-breed offerings, we continue to build new alliances with industry leaders and win new customers across a range of major industries. We specialize in Pharma & FMCG trade with over 50% market share in India.

Responsibilities:

  • Consistently Generate Daily Quality Leads via Facebook and Google Ads or LinkedIn ads.
  • Weekly Email Marketing Campaigns with High Open Rates and Clicks - Generating Quality Leads Monthly.
  • Daily Focus on Campaign Optimization, Budget Optimization, and Performance Score.
  • Daily Drive Campaign, Budget, and Score Optimization with Weekly Score Updates.
  • Monthly Sharing of Suggestions: Decrease Cost per Lead and Improve Lead Quality.
  • Complete dedication from driving top-of-funnel visitor traffic to monthly customer acquisition and goals.
  • Oversee the creation of compelling and brand-consistent content for all channels, including website, social media, email marketing, press releases, advertisements, etc.,
  • Draft and distribute press releases, media kits, and corporate communications.
  • PR & Media Relations: Experience in managing public relations and media outreach.
  • Own the strategy and execution of demand generation campaigns to hit marketing pipeline and revenue goals.
  • Brand Acumen: Strong understanding of luxury branding principles and the ability to maintain a premium brand image.
  • Build and execute demand generation programs through multiple channels (Organic, Paid, Social, Affiliate, etc.) but primarily focused on Paid channels.
  • Partner closely with sales to prioritize programs, optimize sales outreach, and collect feedback on campaigns to improve ongoing performance...
  • Plan and execute all digital marketing, including SEO, SEM, marketing database, email, content syndication, social media and display advertising campaigns.
  • Plan, setup, execute the demand generation programs to generate new leads and increase pipeline velocity through organic and paid marketing campaigns.
  • Responsible for digital marketing strategy optimizing digital touchpoints to acquire, engage, and convert; constantly optimizing to maximize marketing ROI.
  • Partner with product marketing and the brand team to identify content and creativity to support marketing campaigns across all digital channels including but not limited to websites, emails, SEO, Social, Earned, PPC, Affiliate, and Performance marketing.
  • Lead the management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS), SEO, and content syndication.
  • Brand Positioning: Brand Positioning via multiple channel ATL/BTL/Digital Marketing Campaigns.
  • Create, maintain, and optimize PPC campaigns, ad-copies, landing pages, A/B testing, budgeting.
  • Collaborate with sales, product, and leadership teams to ensure marketing supports business priorities.

Interested candidates can share CV to

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