Area Sales Manager

Role & responsibilities

1. Team Leadership & Management

• Lead, mentor, and manage a team of Dealer Finance Sales Executives (DFSEs).
• Set clear performance targets for the team and track progress through regular reviews and field visits.
• Provide on-the-job training, guidance, and motivation to improve productivity and team capability.

2. Dealer Relationship & Network Development

• Build and maintain strong, long-term relationships with existing dealers and onboard new dealerships in untapped territories.
• Drive dealer engagement initiatives to improve finance penetration and sales conversion.
• Resolve dealer issues promptly related to finance approvals, documentation, or service support.

3. Finance Tie-ups & Coordination

• Establish and manage relationships with NBFCs, banks, and other financial institutions to secure competitive finance schemes for dealers and end customers.
• Monitor turnaround times (TAT) and approval rates, and ensure efficient processing of loan files through coordination between DFSEs and financiers.
• Drive co-branded or special finance schemes in collaboration with finance partners to improve market competitiveness.

4. Sales Planning & Execution

• Create and execute area-level sales strategies aligned with overall business goals.
• Monitor and drive monthly sales, finance penetration, and revenue targets through data-driven insights and team performance.
• Analyze market demand, segment growth, and competitor finance offers to refine go-to-market strategies.

5. Customer & Channel Experience

• Ensure a smooth financing experience for dealers and retail customers, enhancing satisfaction and repeat business.
• Monitor complaints or escalation points and work with cross-functional teams to resolve them promptly.

6. Compliance & Documentation Oversight

• Ensure the team adheres to company policies, financial regulations, and proper documentation practices.
• Conduct regular audits of loan files and dealership processes to avoid non-compliance.

7. Reporting & Analytics

• Provide regular business updates to senior management including sales MIS, dealer finance penetration, TAT, and team productivity.
• Use data analytics to identify gaps, forecast trends, and recommend corrective actions.

Preferred candidate profile

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Strong leadership and team management skills
  
  Excellent knowledge of dealer financing and NBFC/bank products
• Effective leadership and team management abilities.
• Comprehensive understanding of dealer financing and Non-Banking Financial Company/bank offerings.
• Minimum 4+ years of sales experience in the automotive or EV industry.
• Strong knowledge of the EV industry, including market trends and competitor activity.
• Experience in 3 wheeler electric vehicles industry.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team.