Area Sales Manager

2 days ago

Delhi NCR, India Turno Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

1. Team Leadership & Management

  • Lead, mentor, and manage a team of Dealer Finance Sales Executives (DFSEs).
  • Set clear performance targets for the team and track progress through regular reviews and field visits.
  • Provide on-the-job training, guidance, and motivation to improve productivity and team capability.

2. Dealer Relationship & Network Development

  • Build and maintain strong, long-term relationships with existing dealers and onboard new dealerships in untapped territories.
  • Drive dealer engagement initiatives to improve finance penetration and sales conversion.
  • Resolve dealer issues promptly related to finance approvals, documentation, or service support.

3. Finance Tie-ups & Coordination

  • Establish and manage relationships with NBFCs, banks, and other financial institutions to secure competitive finance schemes for dealers and end customers.
  • Monitor turnaround times (TAT) and approval rates, and ensure efficient processing of loan files through coordination between DFSEs and financiers.
  • Drive co-branded or special finance schemes in collaboration with finance partners to improve market competitiveness.

4. Sales Planning & Execution

  • Create and execute area-level sales strategies aligned with overall business goals.
  • Monitor and drive monthly sales, finance penetration, and revenue targets through data-driven insights and team performance.
  • Analyze market demand, segment growth, and competitor finance offers to refine go-to-market strategies.

5. Customer & Channel Experience

  • Ensure a smooth financing experience for dealers and retail customers, enhancing satisfaction and repeat business.
  • Monitor complaints or escalation points and work with cross-functional teams to resolve them promptly.

6. Compliance & Documentation Oversight

  • Ensure the team adheres to company policies, financial regulations, and proper documentation practices.
  • Conduct regular audits of loan files and dealership processes to avoid non-compliance.

7. Reporting & Analytics

  • Provide regular business updates to senior management including sales MIS, dealer finance penetration, TAT, and team productivity.
  • Use data analytics to identify gaps, forecast trends, and recommend corrective actions.

Preferred candidate profile

  • Bachelor's degree in Business Administration, Marketing, or a related field.
  • Strong leadership and team management skills

    Excellent knowledge of dealer financing and NBFC/bank products
  • Effective leadership and team management abilities.
  • Comprehensive understanding of dealer financing and Non-Banking Financial Company/bank offerings.
  • Minimum 4+ years of sales experience in the automotive or EV industry.
  • Strong knowledge of the EV industry, including market trends and competitor activity.
  • Experience in 3 wheeler electric vehicles industry.
  • Excellent communication, negotiation, and interpersonal skills.
  • Ability to work independently and as part of a team.

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