Senior Product Manager

About Apply Digital
Apply Digital is a global experience transformation partner. We drive AI-powered change and measurable impact across complex, multi-brand ecosystems. Leveraging expertise that spans across the customer experience lifecycle from strategy, design to engineering and beyond, we enable our clients to modernize their organizations and maximize value for their business and customers.

Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.

Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to ten cities across North America, South America, the UK, Europe, and India.

At Apply Digital, we believe in the " One Team " approach, where we operate within a 'pod' structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.

Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.

Visit our Careers page to learn how we can unlock your potential.

LOCATION:
Apply Digital is a hybrid friendly organization with remote options available if needed. The preferred candidate should be based in (or within a location commutable to) the
Delhi/NCR region
of
India
, working in hours that have an overlap with the
Eastern Standard Timezone (EST).
About The Client
In your initial role, you will support Kraft Heinz, a global, multi-billion-dollar leader in consumer packaged foods and a valued client of ours for the past three years. Apply Digital has a bold and comprehensive mandate to drive Kraft Heinz's digital transformation . Through implementable strategies, cutting-edge technology, and data-driven innovation we aim to enhance consumer engagement and maximize business value for Kraft Heinz.

Our composable architecture, modern engineering practices, and deep expertise in AI, cloud computing, and customer data solutions have enabled game-changing digital experiences. Our cross-functional team has delivered significant milestones, including the launch of the What's Cooking App, the re-building of 120+ brand sites in over 20 languages, and most recently, the implementation of a robust Customer Data Platform (CDP) designed to drive media effectiveness. Our work has also been recognized internationally and has received multiple awards .

While your work will start with supporting Kraft Heinz, you will also have future opportunities to collaborate with the global team on other international brands.

THE ROLE:
As a Senior Product Consultant, you will work within the Product Management team and work in partnership with clients and directly and a multidisciplinary team of experts. You will own the product delivery and execution of the roadmap, gather requirements, understand the why, challenge our clients from a partnership perspective to ensure high quality of your solution and prioritize focusing on business outcomes, user value, and ROI of the products we build in partnership with our clients. In short, you'll be expected to onboard with clients quickly, align internal and external teams, and deliver outcomes.

RESPONSIBILITIES:

• Assemble detailed requirements for product, platform, and commerce initiatives, navigating stakeholder and technology ecosystems.
• Retrieve and analyze feedback from end users, customers, stakeholders, other teams, and various research methods to shape requirements, features, and end products.
• You are able to build trust and inspire confidence with clients by understanding their needs and using product management frameworks to align them on your thinking, rationale, and proposed decisions/recommendations.
• You possess a strong technical acumen and are comfortable discussing APIs, system architecture, data models, and trade-offs with engineering teams.
• You are responsible for the successful execution and delivery of the product, translating the established vision and strategy into a tangible solution for our clients.
• Take ownership over creating outcome-driven product plans and roadmaps with the buy-in of executive stakeholders.
• Prepare, review, and achieve alignment on product requirements documents (PRD), product alignment documents (PAD), and product briefs.
• Build products in an Agile fashion and collaborate with cross-functional teams to enable an entire Agile environment towards your product.
• You'll partner closely with software engineers to define and plan technical solutions, ensuring efficient and scalable delivery that meet business and user needs, including system integration and data flow considerations.
• Collaborate with Project Managers and Scrum Masters to establish operational processes and lead delivery teams.
• Create user stories with acceptance-criteria and actively manage an Agile backlog.Collaborate with the delivery team to identify and document tasks, estimate story-points, and plan and manage delivery sprints.
• Work closely with designers, software engineers, and QA to ensure requirements have been delivered to specifications, defects have been managed through to resolution, and assess readiness for launch.
• Organize product releases and prioritize properly, ensuring compliance with business value expectations.
• Collaborate with stakeholders and internal teams to define and implement the go-to-market strategy. Partner with operations teams to ensure successful product releases and operationalization.
• Prepare recommendations to track product use and impact on end users.
• Prepare recommendations to expand product base and vision based on data and research-driven insight.
• Add value to the team - you are not just an order-taker. You understand what it means to drive ROI through business and customer value, you understand the constraints from all directions, and you use your consultative skills to make recommendations to move vision forward.

REQUIREMENTS:

• You have strong English language proficiency.
• You have experience working with remote teams in North America and LATAM, ensuring smooth collaboration across time zones. This role requires clear communication and coordination across distributed teams, including our clients.
• You have a minimum of 4 years of experience in a Product Management role where you developed digital products that you have shipped, managed, and operated.
• You bring previous experience in a consultation role or similar roles, through an Agency, Consultancy, or other Professional Services Firm.
• You have performed product ownership and product discovery and are able to leverage relevant product management frameworks and mental models to validate problem spaces and potential solutions.
• You bring experience with composable platforms, marketing websites, and mobile products, including contributing to product strategy, roadmap development, and feature execution.
• Familiarity with modern product development tools and comfort working with REST APIs, data flows, and systems integration is required.
• You have experience with products using headless applications like Contentful (CMS), Algolia (search), Cloudinary (DAM), Segment (CDP), Auth0 (IAM), and other MACH platforms.
• You have experience using AI tools to optimize and accelerate your workflows.
• You aim to develop exceptional client service skills and excel in communication when working with your team, client stakeholders, and leadership.
• You are comfortable navigating client situations and recommending paths to resolving uncertainty and can work effectively across disciplines in a client-facing capacity.
• You have the ability to deconstruct epics into individual users stories and can lead a product squad to navigate uncertainty.
• You are perceptive, a creative leader, and a problem solver. You are curious and you work with your team and your stakeholders to find the best possible solution.
• You are professional, confident, and able to discern which ideas will work.
• You understand both technical and non-technical languages and can convey technical concepts to non-technical people as well as turn business, UX, design requirements into technical specifications.
• You thrive on turning ambiguity and conflicting information into clarity in a fast-changing environment.

LIFE AT APPLY DIGITAL
At Apply Digital, people are at the core of everything we do . We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:

Location:
Apply Digital is a hybrid friendly organization with remote options available if needed. The preferred candidate should be based in (or within a location commutable to) Delhi/NCR, with the ability to overlap with the US/NA times zones when required.

Comprehensive Benefits:
benefit from private healthcare coverage, contributions to your Provident fund, and a gratuity bonus after five years of service.

Vacation policy:
work-life balance is key to our team's success, so we offer flexible personal time offer (PTO); allowing ample time away from work to promote overall well-being.

Great projects:
broaden your skills on a range of engaging projects with international brands that have a global impact.

An inclusive and safe environment:
we're truly committed to building a culture where you are celebrated and everyone feels welcome and safe.

Learning opportunities:
we offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.

Apply Digital is committed to building a culture where differences are celebrated, and everyone feels welcome. That's why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.

For more information, visit our website's Diversity, Equity, and Inclusion (DEI) page. If you have special needs or accommodations at this stage of the recruitment process, please inform us as soon as possible by emailing us at .