BTL Marketing Lead

Company Overview
At Sid's Farm, we are a dedicated Dairy brand committed to delivering 100% pure dairy products of the highest quality. Every drop of milk and product we offer embodies our promise of purity, quality, and safety. Founded in 2013 and named after our founder's son, Sid, our company reflects a father's commitment to providing the best for families and future generations. What began as a service to a few families has grown into a proud community, now serving over 25,000 families.

Our employees are our greatest Cheerleaders and Assets, and we are committed to fostering a culture of Growth and Development. We offer numerous opportunities for professional growth, ongoing training, and mentorship to help our team members reach their full potential. At Sid's Farm, we are passionate about ensuring that every product we create meets the highest standards for you and your loved ones. We also create a workplace where our employees can thrive and make meaningful contributions.

We are growing like never before, expanding our horizons in Hyderabad, Bangalore, Pune, Vijayawada, and a few more locations soon. We are a solid family of 500+ employees, looking forward to more Culture Champions to enable every individual's growth story.

Role Summary
Position:
BTL Marketing Team Lead

Experience:
3- 5 Years

Location:
Bangalore (On-site)

We are looking for a
result-driven BTL Team Lead
to spearhead our
on-ground brand activation and consumer engagement initiatives
. The role involves planning, executing, and supervising
Below-the-Line (BTL) marketing campaigns
to drive brand visibility, product awareness, and consumer trials in line with business objectives.

Key Responsibilities

• Plan, execute, and track Below-The-Line (BTL) marketing initiatives such as society activations, sampling drives, retail promotions, and local partnerships.
• Work with external vendors, agencies, and ground staff to ensure smooth rollout of campaigns.
• Optimize campaign spends and ROI by measuring on-ground impact and conversion metrics.
• Manage, mentor, and grow a team of marketing executives; set goals, run performance reviews, and ensure high-quality outputs.
• Identify new activation opportunities, partnerships, and on-ground tactics to promote our brand.
• Build and maintain relationships with creative agencies, media owners, event vendors, PR partners, and influencers.
• Own event/campaign budgets, vendor negotiations, and ensure timely reconciliation of costs and ROI.

Qualifications & Skills

• MBA/Graduate in Marketing, Business, or a relevant field.
• 2–3 years of hands-on experience in D2C, FMCG, or Dairy sectors.
• Proven experience in BTL activation and campaign management.
• Exposure to CX frameworks and tools; strong problem-solving skills.
• Experience leading a small team and managing KPIs.
• Excellent communication skills and ability to coordinate cross-functionally.
• Data-driven, entrepreneurial, and passionate about the customer journey.

What You'll Love About The Role

• Be at the forefront of a growing premium dairy brand with a 360-degree exposure.
• Get full ownership of impactful consumer-facing campaigns.
• Work in a collaborative, young, and mission-driven team.
• Opportunities to experiment, innovate, and grow with the brand.
• Competitive compensation, performance-based incentives, and learning opportunities.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to be a key player in the growth of a high-impact D2C brand.
• Collaborative and dynamic work environment focused on innovation and community engagement.
• Health and wellness benefits.

Why Sid's Farm?
Working at a Farm is fun, but you have to see it for yourself. Here we go with all the reasons to help you choose Sid's Farm as your preferred workplace.

1
. Innovative Culture
- With a commitment to quality and innovation, you'll be part of a forward-thinking team that values fresh ideas and approaches with a new vision to act upon. If you're passionate about high-quality dairy products and ideas, working at Sid's Farm allows you to be part of a team that shares that commitment and creativity.

• Sustainability Focus: Sid's Farm prioritizes sustainable practices, allowing employees to contribute to environmentally friendly initiatives and feel good about their impact. Visit our Farm to gain a deeper understanding of what we do.
• Growth Opportunities - As a growing company, there are ample chances for career advancement and professional development, allowing you to evolve alongside the business as you would be handling every aspect of the business. Working in a growing D2C Brand just elevates your learning curve by leaps and bounds.
• Community Engagement - Sid's Farm actively engages with local communities, providing employees with opportunities to participate in outreach programs and make a difference.
• Strong Values - The company emphasizes transparency, integrity, and customer satisfaction, fostering a positive and ethical work environment.
• Doing what you Love - Here you will always end up doing what you love and in a more liberal way. Ideas and actions have no boundaries here as long as you have figured it all out.

How to Apply?
This is a high-impact leadership role offering the opportunity to shape the brand's future, influence strategic decisions, and drive long-term business success in a rapidly expanding dairy category. If you're passionate about consumer brands and ready to take a market-leading dairy startup to the next level, we'd love to hear from you

In the meantime, we invite you to dive into our world by following us on Instagram and LinkedIn.There, you can explore our vibrant community, get a behind-the-scenes look at our farm, and stay updated on all the exciting things happening at Sid's Farm.

Stay updated by checking out our exciting Career Opportunities.