
BTL Marketing Manager @ Bangalore
23 hours ago
Key Responsibilities:
- Plan, execute, and monitor BTL marketing campaigns including doctor engagement programs, health camps, workshops, CME events, and patient awareness activities.
- Collaborate with sales and operations teams to design localized marketing strategies to increase footfalls and referrals.
- Develop and implement promotional activities in hospitals, clinics, societies, and community spaces.
- Manage vendor relationships for printing, events, and promotional material.
- Track ROI and effectiveness of BTL activities, ensuring alignment with business objectives.
- Ensure brand visibility and consistency across all offline channels.
- Maintain strong coordination with cross-functional teams for smooth execution of campaigns.
Requirements:
- Graduate / MBA in Marketing or related field.
- 4+ years of experience in BTL marketing, preferably in healthcare/diagnostics/pharma industry.
- Strong understanding of doctor engagement, patient outreach, and healthcare marketing dynamics.
- Excellent communication, negotiation, and project management skills.
- Ability to work independently as well as in a team with a result-oriented approach.
What We Offer:
- Opportunity to work with one of the fastest-growing diagnostics brands.
- Exposure to healthcare marketing and doctor engagement strategies.
- Growth-oriented work environment with learning opportunitie
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