Content Marketing Specialist

8 hours ago

Srinagar, Jammu and Kashmir, India Tyrads PTE. LTD. Full time ₹ 4,00,000 - ₹ 6,00,000 per year

About TyrAds

TyrAds is a global mobile marketing agency specializing in user acquisition, performance marketing, and creative strategy for top gaming and app brands. With a diverse and passionate team spread across the world, we're driven by innovation, collaboration, and growth.

As we continue expanding across Southeast Asia, we're looking for a Content Marketing Specialist to support our growing team and strengthen our HR operations.

Location: Global

Role Overview

We are seeking a motivated and creative Content Marketing Specialist to join our growing team. This is a fantastic opportunity for a detail-oriented professional with some foundational experience to develop their skills and make a significant impact on our B2B marketing efforts. You will help shape our brand story by creating compelling content that engages our audience and supports lead generation

Key Responsibilities

  • Content Creation: Research, write, and edit a variety of B2B marketing content, including blog posts, social media copy, email newsletters, and case studies.

  • Content Support: Assist in the development of larger content assets like whitepapers and e-books, and in the management of the content calendar.

  • SEO Implementation: Apply basic SEO principles under guidance to optimize content for search engines.

  • Platform Management: Help manage and update content on our website using a CMS (e.g., WordPress) and assist with email marketing campaigns.

  • Performance Tracking: Monitor content performance using basic analytics and contribute to reports on key metrics like traffic and engagement.

Candidate Profile

  • Bachelor's degree in Marketing, Communications, English, or a related field.

  • 1-3 years of experience in content marketing, copywriting, or a similar role; B2B exposure is a plus.

  • Strong written and verbal communication skills in English.

  • A keen eye for detail and a passion for creating clear, engaging content.

  • A collaborative mindset and eagerness to learn and grow in a fast-paced environment.

  • A portfolio of writing samples (e.g., blog posts, articles, social media campaigns) is required.

Preferred Qualifications

  • Familiarity with SEO best practices and keyword research tools.

  • Basic experience with content management systems like WordPress.

  • Introductory knowledge of analytics platforms (e.g., Google Analytics).

  • Experience with or interest in the SaaS or technology industry.

We Offer

  • A supportive environment with mentorship and opportunities for professional development.

  • Hands-on experience with a diverse range of content marketing projects.

  • A collaborative culture where your ideas are valued and you can see the direct impact of your work.

  • A competitive salary and benefits package.

Why Join TyrAds?

  • Competitive compensation package with performance-based reviews.

  • Remote working flexibility and company-provided tech equipment.

  • Paid annual leave, sick days, and recognition of public holidays.

  • Ongoing training, learning, and professional development opportunities.

  • Collaborative, supportive, and multicultural work environment.

  • Exposure to global HR practices and international team operations.

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