Digital Marketing Specialist

About
Vynce Digital

Vynce Digital builds modern websites, e-commerce experiences, and intelligent marketing systems for international clients. We're early-stage, fast, and obsessed with outcomes. Join our founding team to shape the brand, win global accounts, and build repeatable growth engines from 0→1.

What You'll Own (End-to-End Growth)

• Brand & Social Leadership:
   Architect our presence on LinkedIn, Instagram, X/Twitter, YouTube, and emerging channels. Build a consistent voice, calendar, and narrative that attracts international buyers.
• SEO as a First-Class Citizen (Mandatory):
• Full technical SEO audits (crawlability, site speed, Core Web Vitals, schema, indexation).
• On-page & content SEO (search intent mapping, topic clusters, internal linking).
• Off-page strategy (digital PR, link earning, partnerships).
• Measurement: rankings, visibility, CTR, and pipeline impact.
• Performance Marketing:
   Plan, launch, and scale high-intent campaigns across 
  Google Ads (Search/PMax/Display/YouTube), Meta, Instagram, LinkedIn
  . Own structure, keywords/audiences, creatives, landing pages, conversion tracking, and ROAS/CAC.
• Attribution & Analytics:
   Stand up GA4, Tag Manager, conversion APIs, and 
  Looker Studio
   dashboards. Define north-star metrics, track funnel KPIs, and run A/B tests for continuous lift.
• Lead Generation & Acquisition:
   Build multi-channel motion—LinkedIn outbound, Upwork/Freelance platforms, partnerships, email sequences, and webinars. Create playbooks that convert strangers → opportunities → signed clients.
• Competitive Intelligence:
   Run regular competitor teardowns (offers, pricing, funnels, SERPs, ads libraries). Convert insights into counter-moves to out-position and outperform.
• Content Engine:
   Own thought leadership, case studies, landing pages, and social micro-content. Brief, edit, and quality-control contributors as needed.
• Marketing Ops:
   Keep our stack humming (CRM, automation, scoring, enrichment), ensure data integrity, and ship repeatable campaigns.
• Founder Collaboration:
   Work directly with the Founder & Business Manager to prioritize bets, set targets, and report impact clearly.

Minimum Requirements (No Compromises)

• 2–7+ years
   in high-impact digital marketing/growth roles (agency or product/services targeting 
  US/UK/Middle East
   markets).
• Pro-level SEO
  : you've led technical + content SEO programs that moved rankings and revenue—not just traffic.
• Performance ads expert
   across Google/Meta/LinkedIn with proven CAC/ROAS improvements and ≥6-figure annual ad stewardship (cumulative).
• Analytics fluency:
   GA4, GTM, conversion tracking, UTM framework, multi-touch attribution basics, and building 
  Looker Studio
   dashboards.
• CRM & Automation:
   Hands-on with HubSpot/Zoho/Pipedrive (pipelines, scoring, sequences, lifecycle reporting).
• Growth content:
   portfolio of landing pages, case studies, and social campaigns tied to measurable outcomes.
• Communication:
   crisp English (written/spoken), client-facing confidence, and executive-level reporting.
• Critical thinking:
   first-principles problem solver who can diagnose root causes fast and ship pragmatic fixes.

Strong Pluses

• Certifications: 
  Google Ads
  , 
  GA4
  , 
  Meta Blueprint
  , 
  HubSpot
  .
• Tools: 
  Ahrefs/Semrush
  , Screaming Frog, Surfer/Frase, Hotjar/Clarity, Figma/Canva.
• CRO chops (A/B testing, heatmaps, form analytics), landing-page building (Webflow/WordPress).
• Light data skills (spreadsheets power-user; SQL/Python basics a bonus).
• Experience launching agencies/brands from scratch or owning a market entry playbook.

What Success Looks Like (First 15–30 Days)

• SEO foundation live: clean crawl, schema, speed, topic clusters, and baseline rankings moving upward.
• Always-on paid search/social producing qualified discovery calls at target CAC.
• Demand gen system: outbound + content + partnerships yielding a steady pipeline.
• Board-ready dashboards: visibility on MQL→SQL→Revenue, ROAS, and channel mix.
• Documented playbooks so we can scale repeatably (and hire under you).

Why Join Us

• Founding-team seat with real ownership of outcomes and strategy.
• Global exposure from day one—enterprise-grade problems without the bureaucracy.
• Build systems your way: we care about results, not red tape.
• Clear growth path to 
  Head of Marketing
   as we scale.

How to Apply

1. Apply via LinkedIn (verification step).

2. Then email Faisal Shah (faisalshah@
   
   ) (Hiring & Operations Lead)
   with:

3. Resume + 
   portfolio/case studies
    (include before/after metrics).

4. Two short write-ups:
5. a) Your best SEO win (what you did, why it worked, exact KPIs).
6. b) Your best paid ads win (structure, targeting, creatives, CAC/ROAS shift).
7. Links to any dashboards or anonymized screenshots that show your thinking.

If you're the rare mix of strategist + doer who outlearns competitors and ships measurable growth, we want to talk.