Digital Marketing Specialist

6 days ago

Srinagar, Jammu and Kashmir, India Uncle Advertisers Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Digital Marketing Executive / Senior Executive (Hybrid – Srinagar / Remote)

Company:
Uncle Advertisers


Location:
Srinagar (Hybrid: Office + Work From Home)


Experience:
2–4 years


Full-Time | Immediate Joiner Preferred

About Us

Uncle Advertisers is a creative agency specializing in
outdoor advertising, signage solutions, and printing
. We're now expanding our footprint into
digital marketing
, combining offline creativity with online performance.

We're looking for a
strategic, performance-driven Digital Marketing Executive / Senior Executive
who can independently plan, execute, and optimize digital campaigns across multiple platforms.

Key Responsibilities

  • Develop, implement, and manage
    360° digital marketing strategies
    (Social Media, Paid Ads, SEO, and Content Marketing).
  • Plan and execute
    Meta Ads (Facebook & Instagram)
    and
    Google Ads
    campaigns — including campaign setup, audience segmentation, bidding strategy, and conversion tracking.
  • Optimize ad campaigns based on
    CPC, CTR, CPA, and ROAS
    metrics.
  • Manage
    social media calendars
    , content planning, and community engagement across multiple client brands.
  • Coordinate with design & content teams for
    ad creatives, landing pages, and A/B testing.
  • Use
    Google Analytics 4 (GA4)
    ,
    Meta Business Suite
    , and
    Google Tag Manager (GTM)
    to track and report performance.
  • Perform
    keyword research, on-page optimization, and competitor analysis
    (SEO).
  • Prepare
    weekly and monthly performance reports
    with data-driven insights and growth recommendations.

Required Technical Skills

  • Paid Advertising:
    Meta Ads Manager, Google Ads, YouTube Ads
  • Analytics Tools:
    Google Analytics (GA4), Google Tag Manager, Meta Pixel
  • SEO Tools:
    SEMrush, Ahrefs, Google Search Console
  • Design Tools:
    Canva, Figma, Adobe Creative Suite (basic knowledge)
  • Automation & CRM Tools:
    Zapier, HubSpot, Notion (optional)
  • Reporting:
    Data Studio / Looker Studio, Excel / Sheets (Pivot Tables, Dashboards)

Who You Are

  • 2–4 years of hands-on experience in
    performance marketing and content management
  • Strong understanding of
    funnel strategy, retargeting, and conversion optimization
  • Excellent communication & project management skills
  • Self-driven, analytical, and eager to build systems from scratch
  • Comfortable working in a
    hybrid setup (Srinagar + remote)

What We Offer

  • Opportunity to
    build and lead
    the digital marketing division
  • Exposure to both
    offline & online brand campaigns
  • Growth-based incentives + performance bonuses
  • Collaborative and flexible work environment


Apply Now:

Send your resume + sample work/case studies to

Subject:
Digital Marketing Executive – Uncle Advertisers

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