Performance Marketing Specialist

2 days ago

Delhi, Delhi, India Cellecor Gadgets Ltd. Full time

Job DescriptionAbout the Role

We are looking for a data-driven, ROI-focused
Performance Marketing Specialist
to join our fast-growing team. You will be responsible for scaling our digital campaigns across multiple channels, including
Meta, Google, YouTube, Affiliates, and Marketplace Ads (Amazon, Flipkart, etc.)
, optimizing for performance, and driving measurable business outcomes.

Key Responsibilities

  • Plan, execute, and optimize paid campaigns across
    Google Ads, Meta Ads (Facebook/Instagram), YouTube, Affiliate networks, and Marketplace Ad platforms (Amazon Ads, Flipkart Ads, etc.)
  • Manage and scale
    marketplace performance campaigns
    including Sponsored Products, Sponsored Brands, Sponsored Display, and promotional ads
  • Own KPIs such as
    ROAS, CAC, CTR, Conversion Rate, AOV, and LTV
    across both D2C and marketplace channels
  • Create audience segments, keyword strategies, and run
    A/B tests
    to improve targeting, creatives, and messaging
  • Collaborate with creative, product, and analytics teams for campaign ideation,
    listing optimization
    , landing page optimization, and funnel improvement
  • Set up and manage tracking using
    Meta Pixel, Google Tag Manager
    , marketplace reporting dashboards, and attribution tools
  • Analyze campaign data and prepare
    weekly/monthly performance reports
    with actionable insights
  • Stay updated on platform trends, algorithm updates, and industry best practices across digital and marketplace ecosystems
  • Manage campaign budgets and ensure efficient spend allocation across platforms

Skills & Qualifications

  • 5–8 years of hands-on experience
    in performance marketing
  • Proven success in scaling
    D2C, e-commerce, and marketplace campaigns
  • Strong understanding of performance metrics and analytics tools (
    Google Analytics, GA4, Hotjar, marketplace analytics, etc.
    )
  • Proficient in tools such as
    Meta Ads Manager, Google Ads, YouTube Ads, Amazon Ads Console, Flipkart Ads
  • Experience with
    remarketing, lookalike audiences, pixel-based campaigns, and keyword-driven marketplace ads
  • Excellent
    Excel/Google Sheets
    and reporting skills
  • Strong analytical mindset with a performance-first approach

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