Performance Marketing Specialist

2 weeks ago

Noida Sector Noida Uttar Pradesh, India Cestt Limited Full time ₹ 3,60,000 - ₹ 5,40,000 per year

We are seeking a results-driven Google Ads & Meta Ads Specialist to plan, execute, and optimize paid advertising campaigns across Google and Meta platforms (Facebook & Instagram). The ideal candidate will have strong analytical skills, a creative approach to ad creation, and a proven track record of delivering high ROI on performance campaigns.

Key Responsibilities:

  • Plan, set up, and manage paid campaigns on Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram).
  • Conduct keyword research, audience segmentation, and competitor analysis to improve campaign targeting.
  • Write compelling ad copy, select creatives, and A/B test ad variations to maximize CTR and conversions.
  • Monitor and optimize campaigns daily to achieve KPIs including CPC, CTR, ROAS, and conversions.
  • Track and report campaign performance using Google Analytics, Ads Manager, and reporting dashboards.
  • Implement remarketing/retargeting strategies to maximize conversion opportunities.
  • Stay updated on the latest trends, tools, and best practices in digital advertising.
  • Collaborate with the marketing team to align paid ads strategy with overall brand and sales goals.

Requirements:

  • Proven experience (2+ years) managing Google Ads and Meta Ads campaigns.
  • Strong knowledge of PPC strategies, bidding models, and conversion tracking.
  • Hands-on experience with Google Analytics, Tag Manager, and Ads Manager.
  • Excellent analytical, problem-solving, and communication skills.
  • Ability to manage budgets effectively and maximize ROI.
  • Certification in Google Ads and/or Meta Blueprint (preferred).

Job Type: Full-time

Pay: ₹20, ₹45,000.00 per month

Benefits:

  • Food provided

Experience:

  • Google Ads: 2 years (Required)

Language:

  • English (Preferred)

License/Certification:

  • Google Ads Certification (Preferred)

Shift availability:

  • Day Shift (Preferred)

Work Location: In person

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