Account Manager
4 days ago
Job Summary
We are looking for a results-driven Performance Marketing Specialist with hands-on experience in running and optimizing paid performance campaigns on Google Ads and Meta Business Manager. The ideal candidate should have strong analytical skills, a deep understanding of key marketing KPIs, and the ability to manage and scale digital campaigns across platforms.
Key Responsibilities
- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads platforms.
- Manage and analyze campaign performance using tools like Google Ads Editor, Meta Ads Manager, and GA4.
- Implement and manage Smart Bidding strategies, conversion tracking, and UTM parameters.
- Build and refine audience segments for effective targeting and remarketing.
- Monitor and report on key metrics such as CTR, CPC, CPA, ROAS, and more.
- Utilize Google Tag Manager and Looker Studio for data tracking and visualization.
- Collaborate with internal teams for campaign planning, reporting, and creative optimization.
- Maintain a structured approach to A/B testing, budget allocation, and performance forecasting.
- Continuously identify growth opportunities and improvement areas across campaigns.
Key Requirements
- Hands-on experience managing Google Ads and Meta performance campaigns.
- Proficiency in Google Ads Editor, Meta Ads Manager, and Google Analytics (GA4).
- Strong understanding of Smart Bidding, conversion tracking, and UTM best practices.
- Sound knowledge of digital marketing KPIs such as CTR, CPC, CPA, ROAS, etc.
- Experience with Google Tag Manager, Looker Studio, and Microsoft Excel or BI platforms (preferred).
- Excellent communication, analytical thinking, and project management skills.
- Ability to work independently and collaboratively in a fast-paced environment.
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