is Hiring Campaign Manager For D2C

2 days ago


Chennai, Tamil Nadu, India Chola Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Key Accountabilities:

  • Tailor campaigns to different customer segments, ensuring maximum reach and effectiveness.
  • Develop product positioning and messaging for personal loans across customer segments.
  • Design and execute multi-channel campaigns using tools like Gupshup (WhatsApp/SMS), Oracle Eloqua, Netcore, MoEngage, WebEngage.
  • Build and manage customer journeys including onboarding, engagement, and retention.

Job Duties and Responsibilities:

Marketing MIS & Insights:

  • Oversee the management and reporting of Marketing Information Systems (MIS).
  • Collect, track, and analyse marketing data, including outcomes and key performance metrics.
  • Conduct market and competitor analysis to inform marketing strategy.
  • Track campaign metrics, analyze performance, and optimize based on insights.
  • Work closely with Product, Risk, Credit, Tech, and Customer Experience teams.

Brand Localization & Implementation:

  • Develop innovative local marketing strategies while considering regional diversity.

Performance Tracking & Reporting:

  • Track and report on zonal marketing performance metrics.
  • Provide insights to develop and enhance future marketing initiatives.

Experience & Education:

  • Minimum 5 years in product marketing, preferably in personal loans or unsecured lending within NBFCs or fintechs.

  • Bachelors degree in Marketing, Business, or related field. MBA preferred.

Core Competencies :

  • Strategic thinking
  • Customer-centric mindset
  • Strong communication and collaboration skills
  • Analytical and data-driven approach
  • Project management

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