Social Campaign Manager

6 hours ago

Chennai, Tamil Nadu, India Akshya Patra Services Full time ₹ 5,00,000 - ₹ 15,00,000 per year
Overview The Social Campaign Manager plays a crucial role in crafting, implementing, and overseeing social media campaigns that enhance brand visibility and drive audience engagement. This role is pivotal in the organization's marketing team, responsible for developing strategies that resonate with target audiences across various platforms. The ideal candidate must possess a thorough understanding of social media dynamics, including emerging trends and tools, to create compelling campaigns that align with the company's objectives. In addition, the Social Campaign Manager will use analytical skills to evaluate campaign performance and optimize strategies based on data-driven insights. This position requires collaboration with cross-functional teams, including creative, analytics, and PR, to ensure cohesive brand messaging and effective campaign execution. Ultimately, the Social Campaign Manager will help elevate the organization's presence in the digital landscape, fostering meaningful connections with consumers while driving measurable results. Key Responsibilities
  • Develop and execute comprehensive social media campaign strategies.
  • Collaborate with marketing and creative teams to create engaging content.
  • Monitor and analyze campaign performance metrics, adjusting tactics as needed.
  • Conduct audience research to target campaigns effectively.
  • Manage social media accounts and increase overall following.
  • Create detailed reports showcasing campaign effectiveness and ROI.
  • Oversee the social media budget and allocate resources efficiently.
  • Engage with followers and respond to inquiries in a timely manner.
  • Stay updated on social media trends and platform updates.
  • Coordinate with influencers for brand partnerships and promotions.
  • Implement A/B testing to optimize campaign components.
  • Develop crisis management strategies for potential PR issues.
  • Train and mentor junior team members on best practices.
  • Lead brainstorming sessions to generate innovative campaign ideas.
  • Ensure brand messaging is consistent across all channels.
Required Qualifications
  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum of 3 years of experience in social media marketing.
  • Proven track record of successfully managing social media campaigns.
  • Strong understanding of analytics tools and software.
  • Excellent verbal and written communication skills.
  • Experience in content creation and copywriting.
  • Familiarity with social media management tools.
  • Ability to work under tight deadlines and manage multiple projects.
  • Knowledge of SEO and digital marketing best practices.
  • Creative thinker with a passion for storytelling.
  • Ability to adapt to new technologies and platforms quickly.
  • Strong organizational skills and attention to detail.
  • Experience with paid social advertising campaigns.
  • Strong interpersonal skills for collaboration with cross-functional teams.
  • Self-motivated and goal-oriented mindset.
  • Understanding of brand positioning and consumer behavior.

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