Performance Marketing D2C

7 hours ago


Chennai, Tamil Nadu, India MNR Solutions Pvt. Ltd. Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Key Responsibilities:


Own and manage paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).


Plan, execute, and optimize campaigns with a focus on ROAS, CPA, and LTV metrics.


Conduct keyword research, audience targeting, and competitor benchmarking.


Continuously A/B test creatives, copy, landing pages, and audience segments.


Analyze campaign data and prepare performance reports with actionable insights.


Collaborate with creative and product teams to develop high-performing ad assets.


Stay updated with industry trends, platform changes, and best practices in digital advertising.


Manage and scale advertising budgets efficiently, ensuring profitable acquisition.

Requirements:


3+ years of experience in performance marketing, specifically with Google and Meta platforms.


Proven success in driving growth for D2C or eCommerce brands.


Hands-on experience with Google Ads Manager and Meta Ads Manager, including advanced tracking and audience segmentation.


Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and attribution modelling.


Experience with conversion rate optimization and funnel analysis.


Familiarity with tools like Google Tag Manager, or similar analytics/reporting tools.


Excellent communication skills and a collaborative approach to problem-solving.


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