Performance Marketing D2C
8 hours ago
Key Responsibilities:
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Own and manage paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).
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Plan, execute, and optimize campaigns with a focus on ROAS, CPA, and LTV metrics.
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Conduct keyword research, audience targeting, and competitor benchmarking.
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Continuously A/B test creatives, copy, landing pages, and audience segments.
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Analyze campaign data and prepare performance reports with actionable insights.
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Collaborate with creative and product teams to develop high-performing ad assets.
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Stay updated with industry trends, platform changes, and best practices in digital advertising.
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Manage and scale advertising budgets efficiently, ensuring profitable acquisition.
Requirements:
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3+ years of experience in performance marketing, specifically with Google and Meta platforms.
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Proven success in driving growth for D2C or eCommerce brands.
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Hands-on experience with Google Ads Manager and Meta Ads Manager, including advanced tracking and audience segmentation.
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Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and attribution modelling.
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Experience with conversion rate optimization and funnel analysis.
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Familiarity with tools like Google Tag Manager, or similar analytics/reporting tools.
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Excellent communication skills and a collaborative approach to problem-solving.
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