Performance Marketing

6 days ago

Chennai, Tamil Nadu, India 7c1e6672-11a5-4783-ae29-3139f60d278d Full time ₹ 2,50,000 - ₹ 4,04,185 per year

Role Purpose

To drive qualified traffic, leads, and visibility for Woodpecker Furnitures through performance marketing campaigns and SEO initiatives across digital platforms.

Key Responsibilities

· Plan, set up, manage, and optimise Meta Ads campaigns (awareness, traffic, lead generation, retargeting, catalogue or offer-based campaigns).

· Create and manage Google Ads campaigns, including search, display, remarketing, and store-visit-focused campaigns.

· Conduct keyword research relevant to furniture, interiors, decor, and related categories.

· Implement on-page SEO activities such as optimising titles, meta descriptions, headers, image alt tags, and internal linking.

· Manage local SEO and Google Business Profiles for each showroom, including updates, reviews, posts, and NAP consistency.

· Use SEO tools such as Google Analytics/GA4, Google Search Console, and platforms like SEMrush, Ahrefs, Ubersuggest or similar for tracking, analysis, and optimisation.

· Coordinate WhatsApp marketing and email marketing campaigns along with the team, including creating lists, segments, and campaign structures.

· Analyse campaign performance regularly and provide weekly and monthly reports with insights, learnings, and action points.

· Work closely with the Bilingual Content & Copy Specialist to ensure content is aligned with SEO strategy and keyword usage.

Skills & Experience Required

· Hands-on experience with Meta Business Suite / Ads Manager and Google Ads platform.

· Practical experience using SEO tools such as Google Analytics/GA4, Google Search Console, SEMrush/Ahrefs/Ubersuggest or similar.

· Strong analytical mindset and comfort with numbers, CPC, CTR, conversion rate, and ROI calculations.

· Ability to translate data insights into clear recommendations and optimisations.

Prior experience in performance marketing and SEO for retail, e-commerce, or related sectors preferred

Job Type: Full-time

Pay: ₹25, ₹33,882.99 per month

Benefits:

  • Health insurance

Work Location: In person

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