Performance Marketing Manager

4 days ago

Chennai, Tamil Nadu, India 37c4e320-05c1-4e35-91b2-d12332b5ea7a Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Hi Connections

Greeting from The Prafazos Company

Hiring for Performance Marketing Manager

Experience: 4 Years to 5Years

Notice Period: Immediate to 30 Days

Job Summary:

We are seeking an experienced Performance Marketing Manager to lead and scale our digital acquisition channels for our e-commerce business. The ideal candidate is a data-driven marketer who thrives on optimizing campaigns, increasing ROI, and driving measurable revenue growth.

Responsible for managing multi-channel paid campaigns, optimizing ad performance, and leveraging analytics to maximize customer acquisition and retention across all digital touch points.

Key Responsibilities:

  • Develop and execute a full-funnel performance marketing strategy to drive online sales and customer acquisition.
  • Manage campaigns across channels such as
    Google Ads (Search, Shopping, Display, YouTube), Meta (Facebook/Instagram),
    Build and optimize campaigns focused on key metrics — ROAS, CPA, CAC, conversion rate, and LTV.
  • Coordinate with product, merchandising, and creative teams to align campaign messaging and product promotions.
  • Oversee daily campaign performance and ensure optimal delivery and budget utilization.
  • Conduct
    A/B tests
    on ad creative, copy, audiences, and landing pages to maximize conversions.
  • Manage product feeds and ensure accurate catalogue setup for shopping campaigns.
  • Optimize user journey from ad click to checkout through effective CRO (Conversion Rate Optimization).
  • Use analytics tools (e.g., GA4, Meta Ads Manager, Google Data Studio, Shopify Analytics) to track and report campaign performance.
  • Analyse traffic, conversion data, and trends to identify growth opportunities.
  • Implement advanced tracking solutions (e.g., pixels, UTMs, server-side tagging) for accurate attribution.
  • Present weekly/monthly performance dashboards with insights and action plans.
  • Plan, allocate, and manage performance marketing budgets effectively.
  • Forecast sales growth, acquisition costs, and ROI for paid marketing activities.
  • Identify scalable growth opportunities within budget constraints.
  • Stay ahead of platform updates, e-commerce trends, and emerging ad technologies.
  • Test new marketing channels and partnerships to drive incremental growth.
  • Work closely with CRM and retention teams on remarketing and lifecycle marketing strategies.

Qualifications:

· Bachelor's degree in Marketing, Business, or related field (MBA preferred).

· 4–8 years of hands-on experience in
performance marketing for e-commerce
.

· Proven track record of managing large monthly ad spends and delivering strong ROI.

Technical Skills

Deep understanding of 
Google Ads, Meta Ads, TikTok Ads, and Affiliate Marketing
.

Experience with
Google Analytics (GA4), Google Tag Manager, and Shopify or Magento
.

Proficiency in Excel / Google Sheets for data analysis and performance tracking.

Familiarity with
CRO tools
(Hotjar, VWO, Optimize) and
email automation/CRM platforms
(Klaviyo, HubSpot).

Job Types: Full-time, Permanent

Work Type: Work from Office- NO WORK FROM HOME

Education: Any Bachelor's / Master's (Preferred)

Job Location: Kodambakkam, Chennai

Shift: 9:30 AM - 6:30PM Monday to Saturday

Interested candidate can drop your cv

/ WhatsApp number

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