Facebook Marketing Specialist(Ecommerce)

2 days ago

Bengaluru, Karnataka, India Global eBrand Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title: Facebook Marketing Specialist

Location: Remote

Experience: 4-5 years in e-commerce digital marketing

Timings: 7:30PM to 4:30AM (Night shift)

Employment Type: Full-time

Job Overview:

We are seeking a skilled Facebook Marketing Specialist to manage and optimize Facebook and Instagram ad campaigns for our e-commerce business. The ideal candidate will have hands-on experience with ad creation, campaign execution, performance analysis, and product catalog management, with a focus on achieving strong ROAS and scaling campaigns effectively.

Key Responsibilities:

  • Develop, execute, and manage Facebook ad campaigns from concept to completion for e-commerce products. Candidate must have 4-5 years of experience in it.

  • Create high-performing ad creatives and copy in collaboration with designers and copywriters.

  • Use Facebook Ad Library, analytics tools, and other resources to inform ad strategy and creative decisions.

  • Conduct A/B testing for campaigns, analyzing metrics such as ROAS, CPA, CTR, and engagement to optimize performance.

  • Manage product catalog ads and dynamic product ads (DPAs), ensuring product data is accurate and up-to-date.

  • Run Advantage Plus campaigns and optimize based on performance insights.

  • Work with video ads on Facebook and Instagram, ensuring alignment with brand and campaign goals.

  • Analyze campaign performance using tools like Google Analytics, Excel, or Google Sheets (pivot tables, VLOOKUP, etc.) for reporting and optimization.

  • Troubleshoot issues such as Facebook account suspensions, ad rejections, and campaign performance dips.

  • Stay updated on Facebook algorithm changes, ad policies, and digital marketing trends.

  • Support e-commerce operations through ERP systems (e.g., SAP) and dropshipping management

Required Skills & Qualifications:

  • Proven experience managing Facebook and Instagram ad campaigns for e-commerce companies.

  • Proficiency in Shopify.

  • Strong analytical skills with experience in Google Analytics and Excel/Google Sheets reporting.

  • Experience with product catalog management and dynamic product ads.

  • Familiarity with AI tools (e.g., ChatGPT) for generating ad copy or ideas is a plus.

  • Strong problem-solving, communication, and collaboration skills.

  • Marketing certifications (Facebook Blueprint, Meta Certified) preferred.

  • Portfolio of previous campaigns and performance metrics is required.

Key Competencies:

  • Strategic thinking and data-driven decision-making.

  • Creativity in ad design and copywriting.

  • Ability to scale campaigns effectively while maintaining efficiency and ROI.

  • Strong attention to detail and organizational skills.

REMOTE WORK

TIMINGS: 7:30PM-4:30AM(Night shift)

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