Regional Sales Lead

2 weeks ago

Pune, Maharashtra, India Jyoti Home Appliances Pvt Ltd. Full time ₹ 8,00,000 - ₹ 16,00,000 per year

Regional Sales Lead – Mumbai

Location: Mumbai

Experience: 5–10 years in channel sales (Consumer Appliances)

Role Summary

Own regional revenue and distribution for Jyoti Home Appliances. You'll build and scale a high-performing dealer–distributor network, lead a team of field executives, expand into new markets, and ensure flawless in-store brand execution.

Key Responsibilities

  • Distributor Management

  • Identify, appoint, and onboard distributors; negotiate terms, targets, and credit norms.

  • Drive primary sales, inventory turns, fill rates, and timely claim settlement.

  • Onboard new distributors basis regional demand.

  • Dealer Development

  • Prospect and onboard new dealers in priority areas.

  • Build dealer relationships; drive range selling, planograms, and share of shelf.

  • Execute trade schemes, loyalty programs, and sell-out interventions with clear ROI.

  • Team Leadership

  • Lead and coach Sales Executives: beat planning, productivity (calls/day), funnel hygiene, and territory expansion.

  • Set weekly/monthly targets; conduct market work-withs, reviews, and skill training.

  • Market Expansion & Consolidation

  • Expand newer areas/markets using town-class mapping, whitespace analysis, and outlet universe building.

  • Consolidate existing markets by improving numeric & weighted distribution, channel mix, and repeat purchase rates.

  • Brand Execution

  • Oversee and direct installation of in-store brand collaterals (POSM, fixtures, demo units, display bays).

  • Audit execution quality, planogram compliance, and uptime; resolve installation/vendor issues.

  • Planning & Reporting

  • Build monthly/quarterly plans, demand forecasts, and beat/route coverage.

  • Track primary vs. secondary sales, promo effectiveness, pricing hygiene, and competitive activity.

  • Maintain CRM/ERP discipline; publish dashboards and action plans.

  • Cross-Functional Coordination

  • Liaise with Marketing (BTL/activations), Supply Chain (stocking, dispatch), Service (installation/after-sales), and Finance (claims/credit).

Qualifications

Graduate preferred; proven channel sales experience in home appliances.

Strong distributor & dealer onboarding track record.

People leadership: hiring, coaching, performance management for field teams.

Data-driven: Excel/Google Sheets, CRM usage, territory planning & forecasting.

Excellent negotiation, relationship building, and problem-solving.

Fluency in English, Hindi, Marathi; willingness to travel.

Compensation & Benefits

Fixed + Performance-linked variable

If this sounds exciting and interests you, you can drop us an email with your CV/Resume

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