Sales Manager

Application Deadline:
7 December 2025

Department:
Sales

Location:
India

Description
Great People Work Here.
Are you searching for a career with bags of variety, in an environment that celebrates differences and empowers collaboration, which values individuals and will encourage you to make an impact? Do you want the freedom to explore, and the opportunities to find new ways and to innovate? If so, TwiningsOvo delivers.

We're looking for people who don't just come here to get the job done, but who have a real passion for the brand and a desire to do the best job they can. In return, we offer an inspiring package of employee benefits - to show just how much we value you. This role will offer you the scope for growth and the tools to aim high.

The role will be responsible to work closely with sales team to make sure the set target is hit every month by team members and implement actions according to sales strategies.

Key Responsibilities
Distributor Management:

• Drive the Distributor(s) to meet its targets and deliverables by utilizing distributors sales team Key Performance Indicators (KPI) that drive desired behaviour of the distributor's team members
• Review monthly result e.g. Sales Volume and Value Growth, Product Assortment, Active outlets, Sales Efficiency, Customer Service Levels, Team Productivity, Implementation of Merchandising and Trade Programs and develop action plan to complement opportunity or counter-act with the issue
• Responsible for monthly demand forecast process and work closely with distributor's team members to align bottom-up sales forecasting by channel and SKU and lead the S&OP meeting to ensure that the supply plan is in line with IMS and required stock level.
• Ensure good relationship with distributor's team members to get full support on implementation of sales project.

RTM Development:

• Set up the distribution network based on the strategy laid down
• Identify distribution opportunity / gap, and formulate RTM Strategy, i.e. channel / territory strategy, new distribution model or channel, new potential distributor etc.
• Negotiate and finalize term and onboard the distributor network

Report:

• Monthly report including Sales achievement and update distributor KPI tracking (e.g. In Market Sales, Active outlets, Distributor Stock level on-hands & in transit, etc.)
• Ensure proper monitoring, review Ovaltine team target and KPI achievement with the distributor team
• Interpretation and do gap analysis of sales data and communicates to the management team regularly through periodic meetings and monthly sales performance reviews and propose an action plan

Contact:

• Internal: Ovaltine Internal Team members (Cross Functions)
• External: Distributors, C&F/importer members (Cross Function & Ovaltine Dedicated Team), Key Customers (GT/MT/PTR stores), any potential partners, agencies

Performance indicators:

• Annual & Monthly Sales and KPI Achievement
• New Distribution Coverage
• Implementation of the sales Project

Skills, Knowledge and Expertise

• Bachelor's degree in business or related field (Mater Degree is advantage)
• Min 10 years in distributor sales & trade marketing experience
• Understand Single and Multiple Superstockies/ Distributors (distributor and sub distributor) system and able to manage the route to market project
• Ability to work for Startup organisations
• Highly motivate to work in emerging market
• Experience in sales team organization development
• Good command of English and Local language (Tamil).

Benefits

• Monthly phone bill maximum reimbursement limit is Rs.3000.
• Annual check-up for employee and spouse including Doctor consultation - reimbursement up to INR 15,000.
• Medical Insurance 5 lakhs Flat Coverage.
• PF and Gratuity.
• Long Service Policy.
• Life Term Policy
• Access to LinkedIn Learning
• Access to ABF Networking, connect, collaborate, and grow across the ABF Group.