Paid Marketing Expert(online and offline marketing)

3 days ago

Hyderabad, Telangana, India Distacart Full time ₹ 12,00,000 - ₹ 36,00,000 per year
Job Description for Distacart – Paid Marketing Expert
About Distacart Distacart is a global e-commerce platform which helps sellers list authentic Indian products for sale all over the world.
Location: Hyderabad Timings: 10AM to 7PM Job type: Full-time
Overview We are seeking a paid marketing expert to help acquire new E-commerce orders through online pay-per-click and cost-per-acquisition campaigns. The role involves managing the strategy and setup of all paid campaigns, measuring and optimizing our paid marketing, and collaborating with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Role and Responsibilities The paid marketing expert will be responsible for:
  • Implementing all external, online acquisition marketing, execution, and optimization across channels.
  • Managing the strategy and setup of all paid campaigns.
  • Measuring and optimizing our paid marketing.
  • Using Google Analytics and marketing analytics reports.
  • Being well-acquainted with Google Ads - Shopping Ads/Search Ads, Facebook Ads, and other paid channels if any.
  • Having expertise in e-commerce, preferably the international market.
  • Managing feeds and updating manual feeds if required.
  • Solving feed disapproval and warnings from time to time.
  • Being well-versed in all bidding strategies and optimizing techniques for Google and Facebook Ads.
  • Writing ad copies and suggesting other formats of creative.
  • Understanding the entire funnel and leveraging sales from them based on various remarketing campaigns.

Candidate Qualifications The ideal candidate should have:
  • BA/BBA/MBA/B.Tech or equivalent working experience.
  • 5 to 15 years of experience in paid marketing from an E-commerce background, preferably with international companies selling apparels or other Indian products.
  • In-depth knowledge of various paid marketing channels and technologies, including paid search (Google AdWords), retargeting, and social network advertising (Facebook, Pinterest, Snapchat, Bing, Quora, and more).
  • Experience handling marketing budgets above lakhs a month and forecasting/reporting results.

Note: The job description has been optimized to improve clarity, conciseness, and accuracy.

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