B2B Lead Brief

Role Overview:

We are looking for a senior business development professional with a strong track record in

alliances, partnership acquisition, and enterprise sales within the insurance, fintech, or

financial services ecosystem.

The incumbent will lead B2B partnership development across key verticals such as:

• Tie-ups for CoverSures digital platform services with wealth-techs, fintechs, and

aggregators

• Credit Life Insurance with NBFCs, Fintechs and Lending Platforms
• Group Health Insurance with Corporates and Employers

This role requires a strategic networker with the ability to engage CXO-level stakeholders,

negotiate partnership models, and close high-value alliances that drive CoverSure's growth.

Key Responsibilities:

1. Strategic Alliances & Partnerships

2. Identify, target, and onboard B2B partners including Banks, NBFCs, fintechs, wealth-

techs, corporates, HR platforms, and affinity groups.

• Build strategic alliances for:
• CoverSure Platform services for fintech and wealth-tech ecosystems.
• Credit Life Insurance programs for lending partners.
• Group Health & Wellness programs for corporate clients.
• Develop tailored partnership models (API, embedded, or co-branded) based on partner

requirements and business potential.

1. Business Growth & Relationship Management

2. Own the complete business development cycle — from lead generation and proposal

creation to commercial negotiation and contract closure.

• Build long-term, high-trust relationships with CXOs, Heads of Product, and Business

Strategy teams across partner organizations.

• Work closely with internal stakeholders — Product, Tech, Operations, and Compliance

— to ensure smooth partner onboarding and ongoing engagement.

1. Strategic Planning & Market Development

2. Create a structured go-to-market plan for CoverSure's B2B offerings.

3. Identify emerging partnership opportunities in the insurance, digital lending, and

financial services ecosystem.

• Represent CoverSure at key industry forums, conferences, and networking events to

strengthen brand visibility.

1. Partnership Structuring & Commercial Ownership

2. Drive joint business planning and co-creation of insurance-led propositions with

partners.

• Structure commercial models and ensure business viability and scalability.
• Track and report partnership performance metrics, renewal potential, and revenue

contribution.

Key Requirements

Experience & Background

• 10–15 years of experience in B2B business development, alliances, or partnership

acquisition roles within insurance, fintech, financial services, or SaaS ecosystems.

• Understanding of insurance products and digital platform integrations.
• Proven record of closing high-value partnerships with CXO-level stakeholders.
• Experience in building alliances with banks, NBFCs, fintechs, and large corporates is

essential.

Skills & Competencies

• Strong networking and relationship management capabilities.
• Strategic thinker with the ability to identify and create value-driven partnerships.
• Excellent commercial acumen and negotiation skills.
• Strong communication and presentation skills.
• Ability to work cross-functionally with tech, product, and compliance teams.
• Entrepreneurial mindset, self-driven, and outcome-oriented.

Preferred Qualifications

• MBA in Marketing, Finance, or Strategy from a reputed institute.
• Exposure to InsurTech / FinTech / B2B SaaS environments.
• Familiarity with embedded insurance, API-driven integrations, and platform

partnerships.

Employee Benefits:

• Competitive compensation with performance-based incentives
• Health insurance coverage
• Paid time off, including casual leave and sick leave
• Access to wellness and upskilling programs
• Flexible working hours
• Employee referral bonuses
• Celebratory team offsites (domestic & international) and recognition programs