Digital Marketing Lead – B2B

Digital Marketing Lead – B2B & Social Media Strategy

Location: Rabale, Navi Mumbai

Company: Pet Tools Pvt. Ltd.

Employment Type: Full-time | On-site

Who We Are

Pet Tools Pvt. Ltd. is a trusted name in precision engineering and tooling solutions, serving customers in the automotive and industrial sectors. With a legacy of innovation and quality, we manufacture tools and components that power production lines around the world.

Our mission is to combine engineering excellence with modern marketing innovation — reaching the right audiences, building relationships, and showcasing the impact of our craftsmanship. At Pet Tools, we value teamwork, continuous learning, and a growth mindset.

About the Role

At Pet Tools Pvt. Ltd., we believe strong brands are built through meaningful digital connections. We're looking for a Digital Marketing Lead who can bring creativity, strategy, and performance together to strengthen our online presence and engage B2B audiences.

The ideal candidate will have 2–3 years of hands-on experience in digital marketing, with a solid understanding of social media management, paid campaigns, and B2B content strategy — ideally within the manufacturing or engineering sector.

This is a great opportunity for a motivated marketer to take ownership of campaigns, contribute ideas, and make a visible impact on brand growth. Assist in creating email campaigns, landing pages, and lead generation initiatives for sales support.

KEY RESPONSIBILITIES

Social Media Strategy

• Develop and execute a content and engagement strategy for LinkedIn and Facebook tailored to B2B audiences.
• Create or coordinate high-quality content (posts, graphics, videos, case studies) that highlights Pet Tools' products, achievements, and brand story.
• Manage community engagement — responding to comments, inquiries, and interactions professionally and promptly.
• Monitor competitors and industry trends to keep our digital strategy current and relevant.

Brand & Content Marketing

• Support brand-building initiatives, product launches, and trade event promotions.
• Collaborate with internal teams (sales, product, and design) to ensure consistent messaging across all communication channels.
• Maintain a content calendar and ensure timely execution of campaigns.

Analytics & Reporting

• Track KPIs such as reach, engagement, traffic, and lead generation.
• Prepare monthly marketing performance reports with insights and improvement suggestions.
• Use tools like Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager to guide decisions.

Qualifications & Skills

Required:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2–3 years of experience in digital marketing or social media management (preferably in a B2B/manufacturing setup).
• Proficiency with LinkedIn Ads, Facebook Ads, Google Analytics, and SEO fundamentals.
• Strong communication and content-writing skills.
• Ability to handle multiple campaigns, manage time efficiently, and work cross-functionally.

Preferred:

• Experience with graphic design tools (e.g., Canva, Adobe Creative Suite).
• Understanding of lead generation strategies in B2B markets.
• Familiarity with email marketing platforms like HubSpot, etc.

Why Join Pet Tools?

• Work on impactful marketing projects in a fast-evolving manufacturing industry.
• Get hands-on exposure to B2B marketing strategies and digital campaign management.
• Collaborate with technical and business teams to bring creative ideas to life.
• Be part of a company that encourages innovation, ownership, and professional growth.

Job Type: Full-time

Pay: ₹22, ₹28,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Provident Fund

Work Location: In person