SEO Team Lead

SEO Team Lead Job Description

Job Location: JP Nagar 3rd Phase, Bangalore

Experience: 5-8 years (Minimum 3 years agency experience)

Industry: EdTech/Digital Education

Type: Full-Time | On-Site

Job Summary

We are seeking an SEO Team Lead & Division Manager with extensive agency background to lead our complete SEO division. This is a strategic leadership role for a seasoned professional who can drive business growth through organic search excellence while managing large-scale operations, client relationships, and team development.

The ideal candidate will have proven experience managing team members, handling 10+ projects monthly, and demonstrating a measurable business impact through SEO strategies that directly contribute to revenue growth and market expansion.

Leadership Responsibilities

1. Division Management & Growth

• P&L Ownership: Take full responsibility for the SEO division's revenue, profitability, and growth targets.
• Business Development: Lead proposal creation, client presentations, and deal closures for all SEO services.
• Revenue Growth: Drive division revenue from the current baseline to ₹2-5 Crores annually through strategic initiatives.
• Market Expansion: Identify new market opportunities and develop SEO service offerings for enterprise clients.

2. Client Relations & Account Management

• Strategic Consultancy: Act as the primary SEO consultant for enterprise accounts and high-value partnerships.
• Client Retention: Maintain 90%+ client retention through exceptional results and strong relationship management.
• Proposal Development: Create compelling SEO proposals with clear ROI projections and competitive positioning.
• Performance Reporting: Present quarterly business reviews with detailed performance metrics and growth strategies.

3. Team Leadership & Development

• Team Management: Lead and mentor 15-20 SEO professionals across multiple specializations.
• Talent Acquisition: Build and scale the SEO team through strategic hiring and competency development.
• Performance Management: Establish KPIs, conduct regular reviews, and drive individual and team performance.
• Training & Development: Create comprehensive training programs for technical SEO, content optimization, and AI-driven SEO.

Advanced SEO & Technical Responsibilities

1. Strategic SEO Planning

• Enterprise SEO Strategy: Develop comprehensive SEO roadmaps for large-scale educational platforms and course ecosystems.
• Technical Architecture: Lead technical SEO implementations for complex website structures, learning management systems, and multi-domain strategies.
• Content Strategy Integration: Collaborate with content teams to develop SEO-driven content strategies that support course discovery and enrollment.

2. AI-Powered SEO Innovation

• AI SEO Implementation: Deploy advanced AI tools for keyword research, content optimization, and predictive analytics.
• Machine Learning Integration: Utilize AI for automated technical audits, content gap analysis, and search intent optimization.
• Voice Search Optimization: Develop strategies for voice search and conversational AI optimization.
• Predictive SEO Modeling: Use AI-driven insights to forecast organic traffic growth and keyword opportunities.

3. Advanced Technical Execution

• Handle complex site migrations, international SEO, and large-scale technical implementations.
• Ensure superior site performance across all properties by optimizing Core Web Vitals.
• Implement advanced schema markup and structured data for educational content, courses, and certification programs.
• Lead mobile-first SEO strategies for optimal mobile learning experiences.
• Work closely with web developers and designers to ensure SEO best practices are followed.
• Monitor, analyze, and report performance metrics (organic traffic, keyword rankings, bounce rate, etc.) using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.

Key Requirements

• Agency Experience: Minimum 3 years in established digital marketing agencies with a proven track record.
• Project Management: Successfully managed 10+ concurrent SEO projects monthly.
• Team Leadership: Direct experience managing SEO professionals across different specializations.
• Client Portfolio: Managed SEO accounts with budgets ranging from ₹2-50 lakhs monthly.
• Advanced SEO Tools: Expert proficiency in enterprise versions of Ahrefs, SEMrush, BrightEdge, Conductor, and custom analytics platforms.
• Technical Implementation: Hands-on experience with JavaScript SEO, Progressive Web Apps, and complex technical implementations.
• AI & Automation: Experience with AI-powered SEO tools like Market Muse, Clearscope, and custom automation solutions.
• Development Collaboration: Ability to work directly with development teams on technical SEO knowledge of HTML, CSS, and content management systems (WordPress preferred).
• Revenue Growth: Proven track record of growing SEO divisions or agencies by 100%+ year-over-year.
• Proposal Writing: Expert in creating compelling SEO proposals with win rates above 40%.
• Client Retention: Demonstrated success in maintaining long-term client relationships with high satisfaction scores.
• Market Understanding: Deep knowledge of EdTech, SaaS, and educational services SEO landscapes.

What Sets This Role Apart

• High-Impact Environment:
• Directly influence student acquisition and company growth metrics.
• Shape the voice of a leading digital marketing institute in India.
• Work with cutting-edge EdTech tools and platforms.
• Professional Development:
• Access to premium marketing tools and platforms for content creation.
• Opportunity to build your brand through thought leadership content.
• Collaborate with industry experts and guest lecturers.

Performance Metrics

Success will be measured by:

• Content-driven lead generation and conversion rates.
• Organic traffic growth and search rankings.
• Social media engagement and follower growth.
• Course enrollment attribution to content efforts.

Application Requirements

1. Portfolio Submission Must Include:

• Case Studies: 3 examples showing content performance metrics and business impact.
• Leadership Profiles: Demonstrate your experience managing or creating content.
• Diverse Samples: Provide examples of website copy, blog posts, social media campaigns, and ad scripts.
• Before/After Examples: Showcase content optimization projects with measurable results.
• Industry Relevance: At least 2 samples from the education, EdTech, or professional development sectors.

2. Selection Process:

• Portfolio review and screening call.
• Submission of a specific assignment.
• Technical interview covering SEO, analytics, and content strategy.
• Final interview with the leadership team and stakeholders.

Job Type: Full-time

Pay: ₹428, ₹850,841.33 per year

Benefits:

• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person