Search Engine Optimization Team Lead

The ideal candidate will have proven experience managing team members, handling 10+

projects monthly, and demonstrating measurable business impact through SEO strategies that directly

contribute to revenue growth and market expansion.

Leadership Responsibilities

1. Division Management & Growth

a. P&L Ownership: Full responsibility for SEO division revenue, profitability, and

growth targets

b. Business Development: Lead proposal creation, client presentations, and deal closures

for SEO services

c. Revenue Growth: Drive division revenue from current baseline to ₹2-5 Crores

annually through strategic initiatives

d. Market Expansion: Identify new market opportunities and develop SEO service

offerings for enterprise clients

1. Client Relations & Account Management

a. Strategic Consultancy: Serve as primary SEO consultant for enterprise accounts and

high-value partnerships

b. Client Retention: Maintain 90%+ client retention through exceptional results and

relationship management

c. Proposal Development: Create compelling SEO proposals with clear ROI projections

and competitive positioning

d. Performance Reporting: Present quarterly business reviews with detailed performance

metrics and growth strategies

1. Team Leadership & Development

a. Team Management: Lead and mentor 15-20 SEO professionals across multiple

specializations

b. Talent Acquisition: Build and scale the SEO team through strategic hiring and

competency development

c. Performance Management: Establish KPIs, conduct regular reviews, and drive

individual and team performance

School of Digital Marketing

d. Training & Development: Create comprehensive training programs for technical

SEO, content optimization, and AI-driven SEO

Advanced SEO & Technical Responsibilities

1. Strategic SEO Planning

a. Enterprise SEO Strategy: Develop comprehensive SEO roadmaps for large-scale

educational platforms and course ecosystems

b. Technical Architecture: Lead technical SEO implementations for complex website

structures, learning management systems, and multi-domain strategies

c. Content Strategy Integration: Collaborate with content teams to develop SEO-driven

content strategies that support course discovery and enrolment

1. AI-Powered SEO Innovation

a. AI SEO Implementation: Deploy advanced AI tools for keyword research, content

optimization, and predictive analytics

b. Machine Learning Integration: Utilize AI for automated technical audits, content gap

analysis, and search intent optimization

c. Voice Search Optimization: Develop strategies for voice search and conversational AI

optimization

d. Predictive SEO Modeling: Use AI-driven insights to forecast organic traffic growth

and keyword opportunities

1. Advanced Technical Execution

a. Enterprise Technical SEO: Handle complex site migrations, international SEO, and

large-scale technical implementations

b. Core Web Vitals Optimization: Ensure superior site performance across all Digital

Academy 360 properties

c. Schema Markup & Structured Data: Implement advanced schema for educational

content, courses, and certification programs

d. Mobile-First Optimization: Lead mobile SEO strategies for optimal mobile learning

experiences

e. Work closely with web developers and designers to ensure SEO best practices are

followed

f. Monitor, analyze, and report performance metrics (organic traffic, keyword rankings,

bounce rate, etc.) using tools like Google Analytics, Search Console, SEMrush,

Ahrefs, etc.

Key Requirements:

● Minimum 3 years in established digital marketing agencies with proven track records

● Project Management: Successfully managed 10+ concurrent SEO projects monthly

● Team Leadership: Direct experience managing SEO professionals across different

specializations

● Client Portfolio: Managed SEO accounts with budgets ranging from ₹2-50 lakhs monthlyStrong

understanding of search engine algorithms, ranking strategies, and web analytics tools.

● Advanced SEO Tools: Expert proficiency in enterprise versions of Ahrefs, SEMrush, BrightEdge,

Conductor, and custom analytics platforms

● Technical Implementation: Hands-on experience with JavaScript SEO, Progressive Web Apps, and

complex technical implementations