Head of Sales

2 weeks ago

Delhi, Delhi, India Vans Food and Beverages Full time ₹ 1,80,000 - ₹ 2,80,000 per year

We are a fast-growing fruit soda brand redefining what modern beverages can be — bold in flavor, natural in ingredients, and designed for today's generation. Our team is driven by creativity, collaboration, and a shared passion for building something refreshing and meaningful.

As we expand our operations and presence across markets, we're looking for motivated, hands-on individuals who want to grow with us and contribute to a young, dynamic company where ideas turn into action.

What You'll Do

  • Develop and execute a
    pan-India sales and distribution strategy
    across General Trade, Modern Trade, HORECA, and E-commerce.
  • Identify, onboard, and manage
    distributors, super-stockists, and retail partners
    in priority states (Maharashtra, Delhi-NCR, Karnataka, Gujarat, and Tamil Nadu).
  • Drive monthly and quarterly
    sales volume and revenue targets
    with clear performance metrics.
  • Lead, train, and motivate a growing
    regional sales team
    to achieve expansion goals.
  • Work closely with marketing for
    trade promotions, sampling drives, and visibility campaigns.
  • Monitor trade spends, pricing strategy, and product margins to ensure profitability.
  • Coordinate with operations and finance
    for forecasting, logistics, and credit management.
  • Track market trends, consumer insights, and competitor movements to adapt strategy dynamically.

What We're Looking For

  • 7–12 years of
    FMCG or beverage industry
    experience (carbonated drinks, juices, or functional beverages preferred).
  • Proven record of
    building distribution networks
    and achieving strong sales growth.
  • Deep understanding of Indian
    retail, trade channels, and distributor ecosystems.
  • Entrepreneurial mindset — willing to roll up sleeves and build from the ground up.
  • Excellent negotiation, communication, and leadership skills.
  • Open to travel extensively across India.

Compensation & Benefits

  • CTC Range:
    ₹18 – ₹28 LPA (based on experience and performance).
  • Performance Incentives:
    up to 15% of annual CTC.
  • High-ownership, fast-growth environment with direct access to founders and decision-making.

Why Join Vans

  • Shape one of India's next-gen beverage brands from inception.
  • Join a passionate, creative team with freedom to experiment and execute.
  • See your work directly impact brand growth and consumer experience.
  • If you love building brands, scaling sales, and want to make your mark in India's evolving beverage space — we'd love to meet you.

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