Hansa Cequity

2 weeks ago

Mumbai, Maharashtra, India Hansa Customer Equity Pvt Ltd Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Description :

About the Role :

We are seeking a Senior Salesforce Marketing Cloud Developer who has deep hands-on experience across the full SFMC ecosystem.

The ideal candidate can independently design, build, automate, and optimize personalized customer journeys while ensuring scalable data flows and best-practice delivery standards.

Key Responsibilities :

- End-to-End Campaign & Journey Development : Build and optimize multi-channel journeys in Journey Builder, leveraging Entry Sources, Decision Splits, Automation Triggers, and Exit Logic.

- Data Modeling & Segmentation : Design and manage Data Extensions, Subscriber Key strategy, and relational data models; write advanced SQL in Automation Studio for segmentation and data transformations.

- Personalization & Scripting : Implement dynamic and personalized content using AMPscript and SSJS, including lookup logic, conditional rendering, and field-level customization.

- Automation & Workflows : Create and maintain scheduled workflows in Automation Studio, including Query Activities, File Imports, and triggered sends.

- Integrations & APIs : Work with REST/SOAP APIs to integrate SFMC with Salesforce CRM or external platforms; manage synchronization, data mapping, and process reliability.

- Best Practices & Documentation : Ensure campaign deliverability, maintain development documentation, follow version control, and enforce scalable development practices.

Required Skills :

- 5 years of hands-on experience in Salesforce Marketing Cloud development.

- Strong command over Email Studio, Automation Studio, Journey Builder, Contact Builder.

- Advanced SQL for segmentation and data processing.

- Proficiency in AMPscript & Server-Side JavaScript (SSJS).

- Experience integrating SFMC with CRM and external systems via APIs.

- Solid understanding of subscriber data strategy, identity management, and data governance.

- Ability to translate marketing requirements into technical build plans.

Mandatory Certifications (Any One or More) :

- Salesforce Marketing Cloud Email Specialist (Required).

- Salesforce Marketing Cloud Consultant / Administrator / Developer (Preferred).

Nice to Have :

- Experience with Mobile Studio, Cloud Pages, or Landing Page forms.

- Knowledge of HTML/CSS for template adjustments.

Why Join Us :

- Opportunity to lead end-to-end SFMC initiatives.

- Work in a collaborative, growth-focused environment.

- Competitive compensation and role progression.

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