Demand Generation Associate

4 days ago

Mohali, Punjab, India RChilli Inc. Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Description - Demand Generation Associate

Location: Mohali, India (Hybrid/On-site flexibility)

Department: Marketing

Employment Type: Full-time

About RChilli

RChilli is a trusted partner for resume parsing, matching, and enrichment in the HR Tech industry. With a strong global presence, we empower businesses by delivering AI-driven solutions that streamline recruitment workflows and enhance talent acquisition strategies. Our mission is to simplify hiring experiences and create value for both recruiters and candidates worldwide.

Role Overview

We are seeking a Demand Generation Associate based in our Mohali office to support RChilli's global marketing initiatives and lead-generation efforts. This role is ideal for an energetic, ambitious professional with 6 months to 1 year of experience in marketing or sales support who is passionate about driving awareness, generating leads, and fueling pipeline growth in a SaaS/HR Tech environment.

Key Responsibilities

  • Assist in planning, executing, and optimizing demand generation campaigns across digital channels (email, social media, SEO, PPC, webinars).
  • Conduct research to identify new markets, target accounts, and buyer personas.
  • Track and report campaign performance (leads generated, engagement, ROI).
  • Work with the marketing and sales teams to nurture leads through the funnel.
  • Manage and update CRM/marketing automation platforms (HubSpot, Salesforce, or similar).
  • Support the creation of campaign assets such as email templates, landing pages, and social content.
  • Monitor competitor activities and market trends to suggest new ideas for lead generation.
  • Provide weekly/monthly performance reports and recommendations for campaign improvements.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 6 months to 1 year of experience in marketing, demand generation, or lead generation roles (internships considered).
  • Basic understanding of digital marketing channels and demand generation strategies.
  • Familiarity with marketing tools (Google Analytics, HubSpot, Salesforce, or similar).
  • Strong analytical skills with the ability to interpret data and trends.
  • Good written and verbal communication skills in English.
  • Self-starter with a proactive attitude and willingness to learn.
  • Ability to work effectively in a hybrid setup.

What We Offer

  • Competitive salary with performance-based incentives.
  • Opportunity to work with a global HR Tech leader and gain international exposure.
  • A collaborative hybrid work culture with flexibility and career growth opportunities.
  • Hands-on learning in demand generation, digital marketing, and SaaS marketing strategies.
  • An inclusive environment that values creativity, innovation, and continuous learning.

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