Marketing Manager-Demand generation expert

3 days ago

Mohali, Punjab, India Digivance Solutions Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title:
Marketing Manager – Demand Generation Expert


Location:
Mohali, India


Shift:
10 AM – 7 PM / 11 AM – 8 PM


Employment Type:
Full-Time


Experience:
8+ Years

About the Role

We are seeking a
results-driven and strategic Marketing Manager (Demand Generation Expert)
to lead our marketing initiatives and drive qualified leads for our
IT Software Services
business. The ideal candidate will have a strong background in
lead generation, digital marketing, SEO, paid campaigns, and event/webinar management
, along with experience nurturing leads through multi-channel engagement strategies.

You will be responsible for owning the marketing funnel end-to-end — from strategy and campaign design to performance measurement and optimization — while leading a dynamic team that collaborates closely with
Sales, Product, and Leadership
teams.

Key Responsibilities

  • Develop and execute a comprehensive
    marketing strategy
    focused on high-quality lead generation and conversion.
  • Design, implement, and optimize
    multi-channel campaigns
    across SEO, SEM, paid social (LinkedIn, Meta, Google Ads), and content marketing.
  • Own and deliver on
    lead generation targets
    , ensuring steady pipeline growth.
  • Drive
    organic traffic and brand visibility
    through advanced SEO, content marketing, and backlink strategies.
  • Plan, promote, and manage
    webinars, events, and workshops
    to engage target audiences and accelerate lead nurturing.
  • Build and execute
    email marketing and automation campaigns
    for lead nurturing, product launches, and retention.
  • Measure, analyze, and report on campaign performance and ROI using analytics tools (e.g., Google Analytics, SEMrush, HubSpot).
  • Collaborate with cross-functional teams to ensure alignment between marketing and sales goals.
  • Manage marketing budgets, vendor/agency relationships, and continuously identify process improvements.
  • Lead, mentor, and upskill a
    growing marketing team
    toward performance excellence.

Requirements

  • 8+ years
    of progressive marketing experience, including
    3+ years in a leadership or demand generation role.
  • Proven experience in developing and scaling
    lead generation programs
    that deliver measurable results.
  • Deep expertise in
    SEO/organic growth
    , including on-page, off-page, and technical SEO.
  • Hands-on experience managing
    paid campaigns
    across LinkedIn, Google, Meta, and other digital platforms.
  • Proven success in
    event/webinar strategy and execution
    for B2B audiences.
  • Strong understanding of
    email marketing, automation, and segmentation tools
    (HubSpot, Mailchimp, SFMC, or similar).
  • Analytical mindset with proficiency in tools like
    Google Analytics, SEMrush, and Data Studio.
  • Exceptional
    communication, leadership, and project management skills.
  • Experience in the
    IT Software Services industry
    (AI, Data, QA, Software Development, Cybersecurity) preferred.

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