Activation Manager

5 days ago

Vapi, Gujarat, India Arete Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Responsibilities

· Planning marketing strategies & budgeting for brand verticals & products.

· Hands on experience in ATL, BTL activations & digital marketing.

· Good in media planning covering all domains. Have handled budget of 1CR+

· Manage events such as product launches, exhibitions and photo shoots, supervising advertising, product design and other forms of marketing.

· Using Spreadsheets or Excel (pivot tables, vlookup, etc.) in addition to web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement.

· Have Experience of Managing creative agency.

· Strategize the Digital marketing plan with focused targeting and implement it for improved business results.

· Preparation of MIS reports through proper analysis of Market Research data by using marketing analytics tools and data mining techniques.

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

· Planning digital marketing campaigns, including web, SEM, email, social media and display advertising.

· Conducting marketing activities & working closely with distributors/partners & business development teams to ensure value and visibility of the products.

· Coordinating with partners (agencies) for lead generation activities such as mailers, road shows and other campaigns.

· Build comprehensive measurement and performance projection plans and build performance reports that shape future strategy (Analytical performance measurement).

· Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.

· Content generation and content writing expertise.

· Exposure to brand, marketing campaigns and OTT ecosystem (even as an avid content consumer would be handy)

Behavioral

· Action oriented; able to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment

· Strong writing and verbal communications, including presentation skills

Qualifications:

  • Education: MBA / Post graduation in marketing.
  • Experience: 7-10 years of relevant experience in marketing.
  • Preferably from , consumer durables or real estate industry.
  • Action oriented; able to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment
  • Strong writing and verbal communications, including presentation skills
  • Identify best practice for online success & entry models for the brand whilst upholding the brand equity
  • Exposure to brand, marketing campaigns and OTT ecosystem (even as an avid content consumer would be handy)
  • Business acumen & comfort with funnel metrics, data and the ability to dive deep to validate/disprove hypothesis

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