
Activation Manager
3 days ago
Responsibilities
· Planning marketing strategies & budgeting for brand verticals & products.
· Hands on experience in ATL, BTL activations & digital marketing.
· Good in media planning covering all domains. Have handled budget of 1CR+
· Manage events such as product launches, exhibitions and photo shoots, supervising advertising, product design and other forms of marketing.
· Using Spreadsheets or Excel (pivot tables, vlookup, etc.) in addition to web analytics to stay organized and monitor changes in product sales and identify opportunities for improvement.
· Have Experience of Managing creative agency.
· Strategize the Digital marketing plan with focused targeting and implement it for improved business results.
· Preparation of MIS reports through proper analysis of Market Research data by using marketing analytics tools and data mining techniques.
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Planning digital marketing campaigns, including web, SEM, email, social media and display advertising.
· Conducting marketing activities & working closely with distributors/partners & business development teams to ensure value and visibility of the products.
· Coordinating with partners (agencies) for lead generation activities such as mailers, road shows and other campaigns.
· Build comprehensive measurement and performance projection plans and build performance reports that shape future strategy (Analytical performance measurement).
· Having the ability to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail.
· Content generation and content writing expertise.
· Exposure to brand, marketing campaigns and OTT ecosystem (even as an avid content consumer would be handy)
Behavioral
· Action oriented; able to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment
· Strong writing and verbal communications, including presentation skills
Qualifications:
- Education: MBA / Post graduation in marketing.
- Experience: 7-10 years of relevant experience in marketing.
- Preferably from , consumer durables or real estate industry.
- Action oriented; able to juggle multiple priorities and maintain a sense of urgency in a fast-paced, dynamic environment
- Strong writing and verbal communications, including presentation skills
- Identify best practice for online success & entry models for the brand whilst upholding the brand equity
- Exposure to brand, marketing campaigns and OTT ecosystem (even as an avid content consumer would be handy)
- Business acumen & comfort with funnel metrics, data and the ability to dive deep to validate/disprove hypothesis
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