Business Development Associate – Lead Generation

2 weeks ago

Indore, Madhya Pradesh, India IBR InfoTech Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Summary

We are looking for a results-driven
Lead Generation Specialist
to fuel our sales pipeline by identifying, engaging, and qualifying high-quality prospects across multiple channels. This role demands a strong understanding of technology solutions, excellent communication skills, and the ability to confidently engage with
C-level executives and decision-makers
.

Key Responsibilities:

  • Prospecting & Research
    : Identify and qualify potential clients using LinkedIn Sales Navigator, Crunchbase, ZoomInfo, and other B2B platforms.
  • Outreach Campaigns
    : Design and execute targeted email marketing campaigns to spark interest and drive engagement.
  • Cold Calling & Direct Engagement
    : Connect with decision-makers via phone calls to build rapport and schedule meetings for the sales team.
  • Social Selling
    : Leverage LinkedIn, X (Twitter), and other social platforms to nurture leads and build professional relationships.
  • CRM Management
    : Maintain accurate and up-to-date lead information in the CRM system to ensure smooth handoffs to the sales team.
  • Collaboration
    : Work closely with sales managers to design and refine outreach strategies tailored to specific markets.
  • Target Achievement
    : Consistently meet and exceed weekly/monthly lead generation and meeting setup goals.
  • Innovation
    : Explore and test new lead sourcing tools, trends, and channels to stay ahead in the market.

Required Skills & Experience:

  • 2–5 years of proven
    B2B lead generation experience
    within IT services or technology solutions.
  • Hands-on expertise with
    LinkedIn Sales Navigator, email marketing tools, CRM systems, and cold calling
    .
  • Strong understanding of technology solutions, including
    mobile, web, and AI-driven products
    .
  • Exceptional communication skills (both written and verbal), with confidence in engaging senior-level executives.
  • Proven ability to work independently, generate leads consistently, and thrive in a
    target-driven environment
    .
  • Strong research and analytical skills to identify the right prospects effectively.


Why Join Us?

  • Opportunity to work with cutting-edge technology solutions (Web, Mobile, AI).
  • A performance-driven culture with room for growth.
  • Direct impact on business growth by building a strong sales pipeline.

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