Regional Manager

2 days ago

Delhi, Delhi, India Brand Concepts Limited Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About Us
Brand Concepts Ltd
is recognized as a vanguard of style, innovation, and quality within the country's fashion landscape. It specializes in curating exceptional Travel Gear, Handbags and Lifestyle Accessories, and has a strong reputation for delivering excellence.

Job Description
The
Regional Manager – EBO Operations (North & East India)
will oversee business operations, sales growth, and strategic expansion across the designated region. This senior role requires driving profitability, ensuring compliance with operational standards, building strong store teams, and enhancing the retail experience. The position demands leadership, analytical insight, and a strong ability to translate business goals into regional success.

Key Responsibilities

  • Sales & Business Growth

  • Drive regional sales to achieve monthly, quarterly, and annual targets.

  • Plan and implement strategies to maximize revenue and profitability.

  • Identify growth opportunities and align business strategies accordingly.

  • Team Leadership & Development

  • Recruit, manage, and mentor Area Sales Managers and store leadership teams.

  • Conduct regular performance reviews and foster a high-performance culture.

  • Drive training and development programs for frontline staff.

  • Operational Excellence

  • Ensure smooth execution of daily store operations across the region.

  • Implement company policies, SOPs, and compliance requirements.

  • Maintain high standards in merchandising, hygiene, grooming, and customer service.

  • Market Intelligence & Competitor Analysis

  • Track regional competitors' activities and develop counter strategies.

  • Stay updated on consumer preferences, retail innovations, and market dynamics.

  • Visual Merchandising & Brand Standards

  • Ensure consistent implementation of VM guidelines and seasonal updates.

  • Maintain brand identity and store presentation at all times.

  • Audit & Compliance

  • Conduct regular audits for stock, operations, and SOP adherence.

  • Ensure financial discipline, inventory control, and shrinkage management.

  • Stakeholder Management

  • Build strong relationships with mall partners, landlords, and business associates.

  • Act as a bridge between HO and regional stores for effective communication.

  • Strategic Expansion

  • Support in identifying potential new store locations within the region.

  • Collaborate with business development teams for feasibility and execution.

  • Employee Engagement

  • Drive employee motivation, reward, and recognition initiatives.

  • Ensure a positive work environment and resolve team-related challenges.

  • Travel & On-Ground Supervision

  • Visit stores extensively across the North & East region to monitor performance.

  • Provide hands-on leadership to ensure operational excellence.

Requirements
Preferred Candidate

  • Minimum 8–12 years of experience in retail operations with at least 3–5 years in a regional leadership role.
  • Strong business acumen with proven track record of achieving sales targets and scaling operations.
  • Proficiency in MS Excel, PowerPoint, and retail analytics tools.
  • Postgraduate/Graduate in Business Management, Retail Management, or related fields.
  • Strong leadership, communication, and interpersonal skills.
  • Willingness to travel extensively across North and East India.

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