General Manager

1 week ago

Ahmedabad Delhi NCR Pune, India Sheenlac Full time ₹ 15,00,000 - ₹ 30,00,000 per year

Roles & Responsibilities General Manager (Construction Equipment)

1. Sales & Business Development

  • Lead sales strategy for construction equipment (Excavators, Loaders, Backhoe, Cranes, Compactors, Pavers, Road Machinery, etc.).
  • Develop annual business plans and drive revenue and market share growth.
  • Identify new opportunities in infrastructure, mining, construction, and equipment rental segments.
  • Achieve monthly, quarterly, and annual sales targets.

2. Key Account Management

  • Build strong relationships with major contractors, builders, infra companies, and rental partners.
  • Manage negotiations, pricing, tenders, and long-term supply agreements.
  • Develop strategic plans for top accounts and ensure retention & expansion.

3. Dealer & Channel Management

  • Appoint, monitor, and support dealers to grow business in assigned regions.
  • Evaluate dealer performance, SOP compliance, and sales capability.
  • Conduct training for dealer teams to improve product and sales knowledge.

4. Team Leadership

  • Lead Regional Managers, Sales Managers, and Product Specialists.
  • Set KPIs, monitor field activities, and ensure regular performance evaluations.
  • Conduct training on product features, competition, and sales processes.

5. Product & Technical Coordination

  • Work closely with product engineering and service teams for customization and technical queries.
  • Support customer demos, field trials, and product presentations.
  • Provide market feedback to R&D/Manufacturing about performance or issues.

6. Marketing & Competition Strategy

  • Analyze competitor products, pricing, schemes, and market trends.
  • Develop counterstrategies to maintain price positioning and differentiation.
  • Execute marketing campaigns, roadshows, and product launch events.

7. Operations & After-Sales Coordination

  • Ensure timely delivery, installation, commissioning, and documentation.
  • Coordinate with service teams for warranty, AMC, customer complaints, and uptime support.
  • Monitor parts availability and service quality for key accounts.

8. Financial & Commercial Management

  • Manage pricing approvals, credit limits, payments, and billing coordination.
  • Improve profitability through optimized pricing and cost control.
  • Review dealer claims, incentives, and compliance.

9. Reporting & MIS

  • Prepare weekly/monthly sales MIS, pipeline reports, market share, and customer feedback reports.
  • Present business reviews and strategic plans to top management.

10. P&L Responsibility

  • Full P&L ownership for the Construction Equipment division or region.
  • Drive profit growth, operational efficiency, and ROI improvement.

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