Marketing Manager

2 days ago

Mumbai, Maharashtra, India More Retail Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Purpose of the Role

The incumbent must have strong analytical and strategic skills and good experience in brand/ digital marketing to anchor this role and some experience in vendor management.

Principal Responsibilities

  1. To establish brand KPIs by focusing on communication  instore and out store.
  2. She/ he is responsible in delivering the results for campaign communication effectiveness as per calendar
  3. Develop robust media strategies for the overall MORE brand and its BUs in line with the organizational objectives
  4. Manage offline and online media for Supermarkets. Provide support on Omni.
  5. Manage all marketing investments for the organization and provide a consolidated view.
  6. Communicate effectively with many cross-functional stakeholders (BU Operations and Regional Marketing teams) to ensure full support from relevant teams in executing the brand strategy.
  7. Stay ahead of the curve on innovations, best practices and latest trends on offline and digital media from brand management perspective
  8. Daily, weekly and monthly reporting for all key metrics, experiments and Initiatives
  9. Monitor and administer various analytics dashboards, reports and ensure they are in sync with business deliverables and different internal stakeholders.
  10. Manage the end-to-end planning and implementation of MRPL performance marketing initiatives

Education & Experience:

  1. MBA in marketing from Tier 3 institute
  2. 2 - 3 yrs of post MBA experience in brand marketing and management
  3. Needs to have experience in media planning in both traditional and digital marketing, performance marketing and communication planning

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