Business Development Executive

Job Description Business Development Executive (Integrated Solutions – Furniture & MRS)

Business Vertical: Merino Furniture & Merino Restroom Solutions (MRS)

Function: Integrated Solutions Partner (ISP) Team

Reporting To: Regional ISP Lead

Locations: NCR, Kolkata/Guwahati, Mumbai, Bengaluru, Hyderabad, Chennai

Role Purpose

• Position Merino as a specification-led, solution-focused brand among top architects, interior designers, developers, government agencies, and institutional clients.
• Drive early-stage design influence and ensure Merino Integrated Solutions (Furniture + MRS) are specified at the concept and tender stage.
• Convert specifications into revenue through structured lead generation, client engagement, and project closing.
• Act as the regional bridge between clients, design/NPD teams, pricing/estimations, and execution teams to ensure seamless project delivery.
• Strengthen Merino's reputation as a design-led Indian multinational offering integrated furniture and restroom solutions for commercial, institutional, and large-format infrastructure projects.

Key Responsibilities

A. Specification & Sales (60%)

• Identify, engage, and nurture opportunities with architects, interior designers, developers, and institutional clients.
• Influence, prepare, and submit project specifications and ensure Merino products are included in drawings, BOQs, tender documents, and bid submissions.
• Convert specifications into confirmed sales orders—across both Furniture and MRS categories.
• Create BOQs, layouts, proposals, and technical submissions in coordination with regional design, NPD, and pricing teams.
• Maintain accurate CRM entries, project pipeline tracking, and forecast reporting.
• Achieve region-wise specifications, order value, and defined monthly/quarterly conversion targets.

B. Business Development & Market Activation (20%)

• Build new relationships and expand Merino's footprint in the AID (Architects/Interior Designers) and institutional ecosystem.
• Conduct Lunch & Learn sessions, presentations, design dialogues, and product awareness workshops.
• Regularly update influencer libraries with samples, catalogs, BIM models, installation details, and technical collateral.
• Collect competitor intelligence and propose inputs for new product development, pricing, modular configurations, and sourcing strategies.
• Work with fabricators, contractors, and approved installation partners to ensure project execution readiness.

C. Client & Stakeholder Relationship Management (20%)

• Act as a single point of contact for all strategic accounts under the assigned territory.
• Map decision-makers and influencers; Architects, PMCs, consultants, facility heads, contractors, and procurement teams.
• Ensure timely resolution of technical queries, quotations, site-related coordination, and execution scheduling.
• Drive client retention, repeat business, and participation in Merino events, product launches, and knowledge sessions.

Key Performance Indicators (KPIs)

Input Metrics

Output Metrics

• • New qualified leads, specification entries, and PJP adherence

• 
  • Sales value from specifications converted

• 
  • Number of client meetings/presentations

• 
  • Territory-wise sales vs target achievement

• 
  • Digital & CRM updates accuracy

• 
  • Specification win rate and conversion ratio

• 
  • Engagement of AIDs, developers, consultants

• • Account penetration, repeat business, and strategic projects closed

Qualification & Experience

• Bachelor's in Architecture / Interior Design / Civil Engineering / Planning (MBA preferred).
• 3–6 years of experience in specification sales, project sales, business development in furniture, building materials, restrooms, workspace or interiors industry.

Core Skills & Competencies

• Ability to read architectural drawings, furniture layouts, restroom schematics, and BOQs.
• Strong understanding of commercial workspace design, restroom systems, modular furniture, and integrated fit-out solutions.
• Exceptional communication, design persuasion, client relationship handling, and negotiation ability.
• High ownership mindset, structured follow-up, and closure-focused working style.
• Ability to coordinate with design, factory, supply chain, pricing, and installation teams to ensure end-to-end delivery.
  
  Role & responsibilities

Preferred candidate profile