Performance Marketing Specialist

1 week ago

Delhi, Delhi, India OFactor Communication LLP Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Position:
Performance Marketing Executive

Experience:
4-5 years

Location:
Ghitorni, New Delhi, Delhi

Salary:
As per the industry standards

Are you a data-driven marketing maestro with a proven track record of turning campaigns into successes? Look no further Ofactor Communication, a prominent ad agency in Delhi, is seeking an experienced Performance Marketer with 4-5 years of hands-on experience to join our dynamic team. If you're adept at decoding analytics, devising strategies that drive results, and thriving in a collaborative office environment, we're excited to hear from you.

Responsibilities:

  • Data-Driven Strategies:
    Devise and execute performance marketing strategies that align with clients' goals, focusing on maximizing ROI and achieving key metrics.
  • Campaign Management:
    Plan, launch, and optimize paid advertising campaigns across various platforms, including PPC, social media, display, and more.
  • Analytics Expertise:
    Dive into data to extract actionable insights, continuously monitoring campaign performance and refining strategies based on real-time feedback.
  • Conversion Optimization:
    Develop and implement strategies to improve landing page performance, user experience, and conversion rates.
  • Budget Allocation:
    Manage advertising budgets effectively, ensuring resources are distributed for maximum impact and cost-efficiency.
  • A/B Testing:
    Conduct A/B tests to refine ad copy, visuals, and landing page elements for optimal results.
  • Collaborative Approach:
    Work closely with our creative and content teams to align messaging, visuals, and strategy for cohesive campaigns.
  • Stay Ahead:
    Keep a pulse on industry trends, emerging technologies, and digital marketing best practices to keep campaigns cutting-edge.

Qualifications:

  • A Bachelor's degree in Marketing, Business, or a related field (preferred).
  • 4-5 years of proven experience in performance marketing, preferably within an agency environment.
  • Proficiency in using marketing analytics tools and platforms to analyze data and derive insights.
  • Demonstrated success in planning and executing paid campaigns across platforms such as Google Ads, Facebook Ads, etc.
  • Strong understanding of conversion tracking, audience segmentation, and retargeting strategies.
  • A/B testing and experimentation experience to optimize campaign performance.
  • Excellent communication skills to collaborate effectively with cross-functional teams.
  • Proven ability to manage multiple campaigns, budgets, and deadlines.
  • Strategic thinking and problem-solving skills to adapt to changing campaign dynamics.
  • Certifications in platforms like Google Ads or Facebook Blueprint (a plus).
  • Knowledge of SEO and content marketing principles (a plus).

Perks and Benefits:

  • Competitive compensation package commensurate with your experience and skills.
  • An opportunity to be part of a creative and collaborative environment in Delhi's vibrant marketing scene.
  • Inspiring office space that fosters innovation and teamwork.
  • Engaging projects for well-known clients that challenge and showcase your expertise.
  • Professional growth opportunities, including industry networking events and skill enhancement programs.
  • A diverse and inclusive company culture that values creativity, collaboration, and excellence.

If you're a Performance Marketer who thrives on data, excels in strategy, and is ready to make a meaningful impact at Ofactor Communication in Delhi, we encourage you to apply. Join us in shaping campaigns that drive real results and redefine marketing excellence.

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