E-Commerce Manager
4 days ago
An e-commerce manager oversees a company's online sales, managing website design, digital marketing campaigns, sales funnels, and overall user experience to drive revenue and growth. Key responsibilities include optimizing product listings, analyzing sales data, managing promotional campaigns, and collaborating with marketing, IT, and product teams. Essential skills for this role are digital marketing (SEO, PPC), data analysis, project management, and a strong understanding of e-commerce platforms and customer behavior. Key Responsibilities
- Website Management: Overseeing the design, functionality, and user experience of the online store, from product pages to the checkout process.
- Digital Marketing & Sales Strategy: Developing and executing digital marketing campaigns, including SEO, PPC, email marketing, and social media strategies to increase customer acquisition and retention.
- Performance Analysis: Monitoring key performance indicators (KPIs), such as website traffic, conversion rates, and sales data, to refine strategies and improve performance.
- Customer Experience (CX): Acting as the customer's advocate, ensuring a seamless and positive online shopping experience.
- Cross-Functional Collaboration: Working closely with marketing, IT, product, and customer service departments to ensure smooth online operations and a unified brand experience.
- Promotional Activities: Planning and implementing promotional offers, discounts, and campaigns to boost sales.
- Product Management: Overseeing product rollouts on e-commerce sites, from creating product listings to developing new landing pages.
- Security and Operations: Ensuring the security of the website and payment systems to protect customer data and facilitate secure transactions.
Essential Skills
- Technical Skills: Proficiency in e-commerce platforms (e.g., Shopify), knowledge of web analytics (e.g., Google Analytics), and understanding of web design principles.
- Digital Marketing Skills: Expertise in SEO, SEM, PPC advertising, email marketing, and social media management.
- Analytical Skills: Strong ability to interpret data, identify trends, and make data-driven decisions to improve strategies.
- Leadership & Communication: The ability to lead teams, communicate effectively with various departments, and motivate others to achieve goals.
- Project Management: Skills to manage multiple projects, coordinate efforts, and meet deadlines.
- Customer Focus: A deep understanding of customer behavior and a commitment to enhancing the overall customer journey.
Contact
Job Type: Full-time
Pay: ₹60, ₹80,000.00 per month
Work Location: In person
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