
E-Commerce Manager
17 hours ago
An e-commerce manager oversees a company's online sales, managing all aspects of the e-commerce store, from website design and user experience to digital marketing campaigns and conversion rate optimization. Key responsibilities include analyzing sales data, collaborating with marketing, product, and IT teams, developing promotional strategies, and implementing SEO and paid advertising to drive customer acquisition and retention. The ultimate goal is to increase online sales, improve the customer journey, and ensure the e-commerce strategy aligns with the company's overall business objectives. Key Responsibilities
- Website Management:Ensure the e-commerce website's design, functionality, and user experience are optimized for conversions.
- Digital Marketing:Plan and execute online marketing campaigns, including SEO, SEM (paid advertising), and social media promotions, to drive traffic and sales.
- Sales and Strategy:Develop and implement strategies to increase online sales, manage product listings, and optimize the checkout process.
- Data Analysis:Track and analyze key performance indicators (KPIs), website traffic, conversion rates, and customer behavior to identify trends and inform data-driven decisions.
- Cross-Functional Collaboration:Work closely with marketing, IT, product development, and customer service teams to ensure a cohesive and seamless online experience.
- Customer Experience:Monitor customer feedback and implement strategies to enhance customer satisfaction and loyalty.
- Inventory & Operations:May oversee product rollout on e-commerce sites and coordinate aspects of the supply chain and logistics for online sales.
Required Skills
- Digital Marketing Expertise:Strong understanding of SEO, SEM, content marketing, and social media.
- Analytical Skills:Ability to analyze data, generate reports, and use data visualization tools to make informed recommendations.
- Technical Knowledge:Familiarity with e-commerce platforms (e.g., Shopify) and basic knowledge of web design and UX principles is often beneficial.
- Project Management:Skills to manage projects, campaigns, and initiatives from conception to completion.
- Leadership & Communication:Ability to lead teams, communicate effectively with various departments, and foster collaboration.
- Customer Focus:A strong understanding of customer behavior and the ability to translate business goals into a positive customer experience.
Contact
Job Type: Full-time
Pay: ₹60, ₹80,000.00 per month
Work Location: In person
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