Referral Sales-Hospital Referral Sales-Hospital
2 days ago
l Management of Digital Properties like Website. Developing Content for the same like doctor's profiles, content on departments, content on procedures. Optimizing the use of search engines (SEO).
l Manage communications and campaigns for referral doctors, and domestic and international patients, and cooperates Social media management, involves the optimum use of blogs, Facebook, Linkedin and the like.
l Market communication material inclusive of video development, patient testimonials, newsletters, clinical newsletters, and the like.
l Business associations with clubs, insurances, corporates, VIP's and celebrities.
l Understanding consumer behavior through Focus Group Discussions (FGD), Market research through primary and secondary data collection.
l Competition mapping.
l Sending daily/weekly/monthly reports as specified by the department head.
l Understand consumer behaviour and suggest creatives for the brand campaigns
l Interact with internal departments to understand the branding requirement and fulfil it.
l Suggest fresh ideas for internal and external stakeholders
l Designing literature for consumers, patients and partners.
l Share intelligence reports on competition creatives.
l Pitching key media stories
l Managing brand activities such as neighborhood camps, corporate events, etc.
l Developing content/testimonials on national and international patient stories
l Event management such as health talks, product launches, media interviews & crises management.
l To build relationships with Regional Media/ Stringers, National & international media.
l Online PR Management
l Media management such as CEO profiling.
l Responsible for end-to-end marketing function for the Mall.
l Conceptualize, plan, develop, budget, and execute marketing communication activities and events to place our product in the market for the Mall.
l Develop an annual calendar of activities and events for the Mall within budget
l Ensure good take-up of all Marcom spaces including ad panels, and kiosks.
l Initiate activities to convert footfalls into sales.
l Monitor and review effectiveness of marketing programs for future rollout (KPIs include tracking shopper and retailer participation, revenues and footfalls etc.)
l Oversee the daily running of the mall's customer service desk. Develop and train Marcom staff.
l Co-ordination and execution of promotional and advertising activities undertaken by tenants and clients.
l Plan the marketing communications calendar (ATL+BTL) in tune with the company.
l Plan and execute media Publications - print, electronic, etc.
l Plan, Execute, and oversee the Events, Exhibitions, Mall Demos, Canopy Activities, Campaigns & Etc.
l Understand the own product specifications and solutions to suggest design the product catalogs, Fliers, Scheme Communications, Banners, Cutouts, Display Stands Etc.
Job Type: Full-time
Pay: ₹35, ₹55,000.00 per month
Benefits:
- Food provided
- Provident Fund
Work Location: In person
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