Gyl-Brand Manager(M/F)5-8Yrs(16Lpa)

ABOUT THE COMPANY

Goyal Realty (The Goyal Group)

The Goyal Group was established in 1976 with its first company, Goyal Open Spaces, as a private, residential and commercial developer in Mumbai. Our emphasis on classified living spaces, nestled among the greenery of western suburbs, has made up for our illustrious signature over the last 4 decades.

Based on the belief that we are here to enhance the experience of our customers, our priority has always been to bring a fine balance between our expertise and services to deliver the best fit relevant to their expectations. Be it new projects, Goyal Realty or our Dive restaurants, our endeavor has always been to keep the customer satisfied.

With the second generation of the Goyal family setting a firm foothold in the company and in the industry, the Group has grown in its ethos by plunging into newer dimensions and industries. While Commitment and Customer First were reminiscent with the Group for all these years, a new strand of Innovation has now completed the picture.

As a Group, we have consistently taken thought-through steps to guarantee the promised returns to our investment partners. The Goyal Group over the years has evolved as one of the most trustworthy groups in the eyes of all its stakeholders. Recently, the group rebranded their real estate wing under the banner of Goyal Realty.

DIVE. 

DIVE. is the Hospitality arm of The Goyal Group.

The Goyal Group ventured into the Food & Beverage segment with Dive Bars and Restaurants. This new rugged, no frills bar opened in the heart of Mumbai's commercial capital, BKC. Dive is a blend of the American Dive Bar culture with an Indian twist. With its pocket friendly drinks and finely curated food

menu, it has become one of the most trending and frequented Bars not only in BKC but throughout Mumbai. In a short while it has zoomed into top trending list of bars on Zomato, recommended by LBB, highly appreciated by the food blogger community and truly loved by the customers. There are currently two outlets one in BKC and the other in Kalaghoda. The company is currently in expansion mode and plans to open up at least 4 more bars by the end of this year.

ABOUT THE ROLE

Job Description - Brand Manager

About the Role

We are seeking an experienced Brand Manager to lead brand-building initiatives, oversee marketing campaigns, and ensure consistency across all communication channels. The role involves guiding the in-house team, providing strategic direction, and strengthening the brand presence across real estate, hospitality, and upcoming ventures.

Key Responsibilities

Develop and execute brand and marketing strategies across digital and offline channels.Ensure consistency in brand tone, voice, and visual identity across all platforms.Oversee end-to-end execution of marketing campaigns by the in-house team.Review and approve marketing content, creative, and collateral.Track key marketing metrics (engagement, reach, impressions, conversions) and recommend improvements.Conduct competitor analysis and provide strategic insights to management.Map customer journeys and enhance engagement touch points.Collaborate with cross-functional teams to align brand objectives with business goals.Provide creative direction and ensure brand-compliant designs for real estate, hospitality, and new ventures.Brainstorm social media strategy through competitive research, platform determination, messaging and audience identification

· Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

· Optimize content on all company pages within each platform to increase the visibility of company's social content & set a uniform language across all channels

· Create compelling content for all Marketing collaterals spread across ATL/BTL

· Ensure all-around consistency (style, fonts, images and tone)

· Plan, Proofread and execute all marketing strategies in a given budget, including SEO/SEM, marketing database, email, social media and display advertising campaigns

· Collaborate with other departments (customer relations, sales, etc.) to manage reputation, identify key players, vendors and coordinate actions

· Collaborate with agencies and other vendor partners

· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Candidate Profile

5–8 years of experience in Brand Management / Marketing.Strong understanding of digital marketing, campaign planning, and customer engagement.Ability to manage and mentor in-house marketing/design teams.Excellent communication and presentation skills.Experience in Real Estate / Hospitality sectors preferred.Highly creative with strong analytical and problem-solving skills.

Reporting to: Marketing Head

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