Business Development Officer

12 hours ago

Indore, Madhya Pradesh, India Acura Solution Full time ₹ 40,00,000 - ₹ 1,20,00,000 per year


Job Description:
Job Title: Business Development Officer – CASA

Department: Retail Liabilities / Branch Banking
Location: [Insert Location]
Reports To: Branch Manager / Sales Manager

Job Purpose:

To acquire new customers and drive the sale of Current and Savings Account (CASA) products through direct and indirect sourcing strategies, ensuring customer satisfaction and business growth.

Key Responsibilities:

  • Customer Acquisition:

    • Identify and source potential customers for CASA products through cold calling, field visits, references, and digital channels.

    • Conduct market mapping to understand competitor offerings and customer segments.

  • Sales & Revenue Generation:

    • Achieve monthly and quarterly CASA acquisition targets.

    • Cross-sell relevant bank products such as FD, RD, Debit/Credit Cards, Insurance, etc., to increase wallet share.

  • Relationship Management:

    • Build and maintain strong relationships with acquired clients to generate repeat business and referrals.

    • Ensure excellent customer service to enhance customer retention.

  • Documentation & Compliance:

    • Ensure timely and accurate documentation for all CASA accounts opened.

    • Adhere to all bank compliance, KYC norms, and regulatory guidelines.

  • Market Intelligence:

    • Gather insights on competitor products, pricing, and customer trends.

    • Share feedback with the product and marketing teams for improvements.

Key Skills & Competencies:

  • Strong communication and interpersonal skills

  • Customer-centric approach

  • Goal-oriented with good negotiation skills

  • Field sales experience preferred

  • Knowledge of banking products and services


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