Social Media

2 days ago

Gurgaon, Haryana, India Strat Sure Associates Pvt. Ltd. Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Roles and Responsibilities

Social Media Management

  • Manage the day-to-day handling of all social media channels, including LinkedIn, Facebook, Twitter (X), Instagram, and YouTube, adapting content to suit each platform.
  • Oversee, plan, and deliver engaging content across multiple platforms, ensuring alignment with brand tone and objectives.
  • Develop, launch, and manage creative social media campaigns to promote the product/organisation and its initiatives.
  • Manage and facilitate online communities by responding to posts, engaging with followers, and fostering meaningful discussions.
  • Monitor, track, analyse, and report on social media performance using tools such as Google Analytics, Meta Insights, and other analytics platforms.
  • Stay up to date with social media trends, platform updates, and emerging digital innovations to enhance content strategy.
  • Conduct competitor analysis to identify best practices and opportunities for differentiation.
  • Recommend and implement strategies to improve social media performance and engagement.

Public Relations & Communication

  • Support PR activities and coordination with journalists and media houses.
  • Assist in planning and executing promotional events, press conferences, and media visits.
  • Monitor and analyse media coverage to evaluate the effectiveness of PR efforts.
  • Coordinate with internal teams and external partners to ensure consistent brand messaging across all communications.
  • Contribute to the creation of PR materials such as newsletters, media kits, articles, and press notes.
  • Assist in developing and implementing both online and offline campaigns, analysing their success and impact.

Administrative & Analytical Support

  • Prepare performance reports, presentations, and communication materials using Microsoft Word, PowerPoint, and Excel.
  • Create data-driven visual summaries and graphs to illustrate social media and PR campaign performance.
  • Maintain organised databases, campaign assets, and reports.

Key Skills

  • A minimum of 2-3 years experience as a social media representative.
  • Excellent written and verbal communication skills
  • Strong understanding of social media platforms and analytics tools
  • Knowledge of PR principles and media relations
  • Creative thinking and attention to detail
  • Proficiency in Microsoft Word, PowerPoint, Excel, and data visualisation (graphs/charts)
  • Ability to multitask and manage projects within deadlines
  • Analytical mindset with a focus on performance measurement and improvement
  • Quick and enthusiastic learner.

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