Performance Marketing Manager

7 days ago

Bengaluru, Karnataka, India HOUZLOOK Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Responsibilities

● At least should be any graduate and should have 1-5 years of experience in Digital marketing.

● Should be certified and should have hands-on experience in Google Adwords, SEO, Social Media, SMO, Email-Campaign, and Digital marketing.

● Assist in the formulation of strategies to build a lasting digital connection with customers.

● Plan and monitor the ongoing company presence on social media (Instagram, Facebook, YouTube, Twitter, Tumblr, Pinterest, Houzz etc.)

● Launch optimized online adverts through Google Adwords, Facebook Ads Manager etc. to increase company lead generation activities and brand awareness

● Be actively involved in SEO efforts (Keyword Research & Rankings, On-Page & Off-Page optimization, Image optimization etc.)

● Prepare online newsletters and promotional emails and organize their distribution through various channels

● Provide creative ideas for content marketing and update the website, social media platforms.

● Collaborate with 3D visualizer teams to improve user experience

● Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

● Acquire insight into online marketing trends and keep strategies up-to-date.

● Should be able to perform the job without any help and need to handle it individually.

● Ensure to produce effective results for the company by using digital marketing concepts.

● Should produce the proper plan in place and get effective results for the company month on month.

● Should have good communication and presentation skills.

● Effectively generate leads from Campaigns and take responsibility for ROI.

● Do follow up with the Presales team to fulfill the target of meeting numbers and achieve the same as well in every month.

● Create a strategy for Lead Generation Campaign and Social Media posts for customer engagements.

● Should prepare a weekly performance report and Presentation of ROI.

● Should effectively run Campaigns on YouTube, LinkedIn, and Pinterest.

Requirements

● Proven 3-5 yrs. of experience as a Digital Marketing Executive or similar role

● Excellent understanding of Digital Marketing concepts in lead generation

● Minimum 3+ yrs. of experience with B2C social media, Google Adwords, email campaigns and SEO/SEM ● Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)

● Skills and experience in creative content writing

● Analytical mindset and critical thinking

● Excellent communication and interpersonal skills

● BSc/BBA/ MBA in marketing or relevant field

● Certifications in Google Adwords (Mandatory), Google My Business (Mandatory), Google Analytics (Mandatory), Facebook Blueprint (Not Mandatory)

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