Performance Marketing Manager

Company Description

Certvalue is a global leader in consulting, training, and certification services for various standards such as ISO, CE marking, HACCP, GMP, RoHS, and more. We are committed to providing high-quality service with a focus on customer satisfaction and continual improvement. Our experts utilize unique methodologies and techniques to enhance the bottom-line of organizations across diverse industrial sectors. With a minimal documentation approach, we prioritize adding value to our customers' businesses, achieving 100% customer satisfaction. Located globally, our consultants offer expertise in numerous domains, contributing to our recognition as a global market player.

Role Description

This is a full-time, on-site role for a Performance Marketing Manager located in Bengaluru. The Performance Marketing Manager will be responsible for developing and implementing digital marketing strategies to drive online traffic and sales. Day-to-day tasks include managing PPC campaigns, SEO and SEM strategies, analyzing performance metrics, optimizing marketing campaigns, and managing budgets. The role also involves collaborating with the creative team to create engaging ads and content, as well as conducting market research to identify new opportunities.

Key Responsibilities:

• Develop, implement, and manage
  performance marketing strategies
  across channels such as Google Ads, Meta Ads, LinkedIn Ads, Programmatic, and Affiliate Marketing.
• Plan and execute
  paid campaigns
  including search, display, video, shopping, retargeting, and social media advertising.
• Optimize campaigns to achieve
  KPIs
  – CTR, CPC, CAC, ROAS, and conversion rates.
• Perform
  A/B testing
  for ads, creatives, and landing pages to maximize performance.
• Collaborate with the design, content, and product teams to create
  compelling ad creatives
  and optimize user journeys.
• Monitor campaign performance through
  analytics tools
  (Google Analytics, GA4, Tag Manager, Data Studio, etc.) and prepare detailed performance reports.
• Manage
  budgets effectively
  , ensuring maximum ROI and optimal allocation across channels.
• Stay updated with the latest
  trends, tools, and best practices
  in digital marketing and performance media.
• Work closely with the sales and business teams to align campaigns with overall business objectives.

Campaign Management :

• End-to-end ownership of
  paid campaigns
  across Google Ads (Search, Display, YouTube, Shopping), Meta Ads (Facebook/Instagram), LinkedIn Ads, Programmatic, and Affiliate platforms.
• Manage
  campaign structure, audience segmentation, bidding strategies, ad scheduling, and geo-targeting
  .
• Optimize campaigns towards
  CAC, ROAS, LTV, and conversion goals
  using advanced bid strategies (tCPA, tROAS, automated bidding).

Tracking & Attribution:

• Set up and manage
  conversion tracking
  via Google Tag Manager, Meta Pixel, LinkedIn Insight Tag, and server-side tracking.
• Implement and monitor
  UTM parameters
  and campaign tagging for accurate attribution.
• Experience with
  multi-touch attribution models
  and tools like Google Analytics 4, Adjust, AppsFlyer, or Mixpanel.

Analytics & Attributes:

• Build
  custom dashboards
  in Google Data Studio / Looker Studio, Power BI, or Tableau for real-time performance tracking.
• Conduct
  funnel analysis, cohort analysis, and churn analysis
  to improve performance outcomes.
• Use
  SQL/Excel/Google Sheets
  for advanced data analysis and reporting.

Optimisation & Experimentation:

• Conduct
  A/B and multivariate testing
  on ad copies, creatives, CTAs, landing pages, and audience cohorts.
• Implement
  audience retargeting, lookalike modeling, and advanced remarketing
  strategies.
• Leverage
  automation scripts and rules
  in Google Ads/Facebook Ads to optimize budgets and bids.

Budget & Scaling:

• Manage
  monthly budgets of INR [insert range]/USD [insert range]
  , ensuring optimal allocation across campaigns.
• Identify
  scaling opportunities
  without compromising ROAS or CAC benchmarks.
• Work closely with product and sales teams to align performance campaigns with
  revenue targets
  .

Qualifications

• Experience with PPC campaigns, SEO, and SEM strategies
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, and social media advertising
• Strong analytical skills to measure and optimize campaign performance
• Excellent project management and organizational skills
• Creative thinking and ability to develop engaging marketing content
• Effective communication and teamwork skills
• Bachelor's degree in Marketing, Business, or related field
• Experience in consulting and certification industry is a plus