Asst. Sales Manager

5 days ago


Cochin, Kerala, India Aeden Full time ₹ 3,00,000 - ₹ 4,00,000 per year

Job Title: Assistant Sales Manager

Department: Sales

Reporting to: Sales Manager

Role Summary:

The Assistant Sales Manager is responsible for increasing sales of imported fruit products, ensuring timely delivery to the end consumer, and managing collections from all debtors. The role entails a combination of active sales, coordination across supply chain and logistics, and diligent credit control.

Key Responsibilities:

Business Development and Sales:


• Identify and acquire new customers in retail, wholesale, and distribution channels for imported fruits.


• Meet or exceed monthly and annual sales targets through effective prospecting, customer meetings, and closing deals.


• Maintain ongoing relationships with existing customers to maximize repeat sales and upselling opportunities.


• Prepare and deliver compelling sales presentations to potential clients, tailored to their specific needs.

Product Delivery and Distribution:


• Coordinate with logistics and warehouse teams to ensure efficient delivery of products to all customers.


• Track orders from warehouse dispatch to customer receipt, proactively resolving any delivery issues or delays.


• Monitor product quality and shelf life to ensure customer satisfaction upon receipt.

Credit Control and Collections:


• Maintain up-to-date records of all customer accounts, outstanding payments, and payment terms.


• Follow up systematically with customers to ensure timely collections of receivables, minimizing overdue accounts.


• Escalate chronic defaulters as per company policy and coordinate with Accounts for necessary action.

Market & Customer Knowledge:


• Keep abreast of local market trends, competitor activities, and customer preferences in the fruits sector.


• Gather regular feedback from the market and relay insights to management for continuous product and service improvement.

Reporting and Documentation:


• Prepare accurate and timely sales reports, collection status updates, and customer visit logs for review by management.


• Maintain documentation related to agreements, deliveries, and payment receipts for audit and compliance purposes.

Cross-functional Coordination:


• Work closely with import, logistics, and inventory control teams to ensure stock availability as per forecasted sales.


• Liaise with the marketing team for the execution of promotional activities and customer engagement campaigns.

Skills & Qualifications:


• Bachelor's degree in Business Administration, Marketing, or related field preferred


• 2+ years' sales experience, preferably in FMCG or fast-moving perishables/imports


• Proven track record in sales target achievement and collections


• Strong communication, negotiation, and relationship management skills


• High level of diligence in documentation and process compliance


• Proficiency in MS Office, especially Excel and PowerPoint; familiarity with ERP/CRM is a plus


• Ability to travel locally for customer visits

Attributes Sought:


• Results-driven, self-motivated, and proactive


• Customer-oriented with a problem-solving mindset


• Willingness to work flexible hours as per business needs


• Team player with a collaborative outlook

Benefits:


• Cell phone reimbursement


• Food provided


• Health insurance


• Leave encashment


• Paid sick time


• Paid time off


• Provident Fund


• Work from home

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Work Location: In person

How to Apply:

Please send your resume to



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