B2B Marketing Executive – Electrical

7 days ago

Pune, Maharashtra, India Tekbizsoft Full time ₹ 6,30,000 - ₹ 8,40,000 per year

Location: Gurugram / Pune

Job Type: Full-Time

About the Role

We are hiring a B2B Marketing Executive to drive brand visibility, lead generation, and customer engagement in the Electrical, Automation, Industrial Equipment, and Cable/Wire industry. The ideal candidate will have prior B2B marketing experience and strong knowledge of industrial customers and distribution networks.

Key Responsibilities

  • Plan and execute B2B marketing campaigns for clients in the electrical and automation ecosystem (Schneider, Siemens, ABB, Rockwell, Honeywell, Polycab, KEI, Finolex, L&T E&A, Mitsubishi Electric, Phoenix Contact, Omron, TE Connectivity, Molex, Leoni, Yazaki, etc.).
  • Manage digital marketing initiatives, email campaigns, and CRM tools for lead generation.
  • Conduct market research & competitor analysis to identify opportunities.
  • Support events, trade shows, and exhibitions in the industrial segment.
  • Collaborate with distributors and solution providers (Rittal, Arrow, Allied Electronics, local automation distributors).

Requirements

  • Bachelor's degree in Marketing / Business Administration / Engineering (preferred: Electrical / Electronics background).
  • 2–5 years of B2B marketing experience in Electrical / Automation / Industrial Equipment sector.
  • Knowledge of industrial buyers, distributors, and solution providers in India.
  • Proficiency in digital marketing tools, CRM, and MS Office.
  • Strong communication, presentation, and interpersonal skills.

What We Offer

  • Competitive salary + incentives.
  • Opportunity to work with leading brands in the Electrical & Automation ecosystem.
  • Career growth in a fast-paced industrial B2B environment.

How to Apply:

Interested candidates can send their CV to or contact us at

Job Type: Full-time

Pay: ₹40, ₹70,000.00 per month

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