Manager Brand Comms Originals

6 days ago

Gurgaon, Haryana, India Adidas Full time ₹ 9,00,000 - ₹ 12,00,000 per year
Job Description

Purpose And Relevance to The Organization

  • We seek an exceptional team player with a creative and forward-thinking mindset to support our Brand Comms team.
  • As a key member of our team, you will be responsible for driving 360-degree campaigns and projects in close alignment with the key stakeholders to land our consumer messages with impact and efficiency and grow Brand KPIs.

Key Responsibilities

  • Manage and execute adidas activation plan for holistic campaigns in India across all communication channels (Comms, PR, Social/Digital, WHS, Retail, event etc.) in collaboration with HUB and Global stakeholders.
  • Ensure all consumer touchpoints (comms, publishing, culture marketing, activation, Membership, WHS, Retail, Social/Online) are aligned with India brand objectives.
  • Drive an increase in brand growth through execution excellence in the Originals category and overall brand growth.
  • Work closely with agencies to brief, provide feedback, and create activation plans, in line with the strategic plan OTIF.
  • Analyze the performance of key campaigns and provide feedback to relevant stakeholders.
  • Develop seasonal, cross-category brand communication plans and calendars for the category in India.
  • Develop plans and execute results-driven PR programs that align with measurable brand KPIs.
  • Manage and liaise brand partnerships and a robust network of creators to drive maximum ROI.

KPIs

  • Execution of the Brand Strategy aligned to business & category objectives.
  • Driving Share of Search and Share of Voice for the category.
  • Budget management.
  • Internal compliance adherence.
  • Brand image-related KPIs.
  • Increase Gen-Z and women brand affinity (brand adidas, not just Originals category).
  • PR insights and analytics.

Key Relationships

  • Internal:
  • Local Brand Activation (Digital, Media, Social, Retail, Sports Marketing).
  • HUB/Global Newsroom (PR and Social), Brand Partners, and Brand Activation Teams.
  • Local Wholesale and Key Accounts Team.
  • Internal Brand & Category Teams.
  • External:
  • External Agencies (PR, Activations, Talent Management, Brand Partners).

Knowledge, Skills and Abilities

  • Manager with strong interpersonal and influencing skills and deep culture marketing knowledge.
  • Relevant Marketing experience with strong industry knowledge and established industry contacts.
  • Proven methodological skills (e.g., Brand planning, strategic development campaign execution).
  • Strong planning and execution excellence for on-ground activations.
  • High degree of commercial and business acumen knowledge related to culture marketing.
  • Ability to collaborate with internal and external cross-functional groups: brand activation, sports and cultural marketing.
  • Solid understanding of consumer messaging and brand reputation.
  • Affinity with cross-channel PR and a strong background in media relations, journalism/writing, and digital PR / social media.
  • Broad understanding of and passion for the lifestyle and culture industry.

Requisite Education and Experience / Minimum Qualifications

  • University Degree in Marketing, Business administration, Communications or a related field.
  • 8 years industry and/or relevant work experience ideally in the culture marketing business.
  • Preference for candidates with experience in alco bev, music or talent management industry.

Diversity Statement

adidas celebrates diversity, supports inclusiveness, and encourages individual expression in our workplace. We do not tolerate harassment or discrimination toward any of our applicants or employees. We are an equal opportunity employer.

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