Brand Manager

1 day ago

Gurgaon, Haryana, India Skill Ventory Full time

Roles and Responsibilities

Experience:
a) Minimum 3 – 5 years' experience in a marketing role, with at least 2-3 years of core experience in consumer research.
b) Should be from a research background (qual or quant), strong in data analytics or already managing research function in aresearch-intensive org.
Skills Required:

Should have worked on multiple consumer research. Width of research understanding is critical, including qualitative and quantitative research. Experience and comfort in handling large amounts of data daily Influencing & interpersonal skills and ability to meet deadlines through personal & remote mode. End to end project management skills. Duties and Responsibilities:

• Marrying all consumer research available along with business data to create a clear Voice of consumer for the brand on a
monthly basis.

• Managing all researches (qual and quant) including brand tracks, PDS , Mystery Audits etc.

• Working closely with innovation team to ensure robust product testing as part of stage gate process.

• Working closely with comms team to ensure creation of concepts, creatives are developed basis relevant insights.

• Ensure our key goals of being relevant, easy & distinctives are tracked with clear actionables being created for the larger
marketing team ( ie on Innovation , Value , Technology etc).

• Gaining insights through CRM data, Business data to add value to our future plans.

• Be a distinct, truthful voice in the room to remind all of us of the consumer impact of our decisions.

• Help Partners build their understanding of research.

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